The Rise and Rise of Mobility and its Use by Hotel Guests
By Ted Horner Managing Director, E. Horner & Associates | January 18, 2015
Consider these facts... According to Criteo's Travel Flash Report, the first half of 2014 saw:
• Mobile bookings on travel websites are growing faster than desktop, at 20 percent versus 2 percent
• Smartphones and tablets account for 21 percent of hotel bookings
• In-app bookings account for 12 percent of total mobile bookings made on travel websites
Also worth considering is that there are now more than 6.5 billion smart phone in the world today and most people are traveling with up to 3 devices.
More importantly we now live in a world with the Internet of Things (IoT); a digital universe where the web, mobile and the physical world meet, and people access information about everything from anywhere at any time on a variety of personal mobile devices. Today, 90 percent of the land surface has a mobile phone signal, making mobility and the Internet a truly global phenomenon. As hoteliers busily begin budgeting for 2015, many are working hard to grasp how to take advantage of this new mobile world centered on sharing, convenience, a sense of control and individuality.
In this new world order with the emphasis on mobility guests crave instant connectivity, video, pictures sharing with family, friends and business.. People, especially your hotel guests, expect to be accessed and their information routinely shared as a part of everyday lives. To remain competitive in 2015 and beyond, hoteliers need to budget wisely. This doesn't mean just adopting a mobile strategy; it means leveraging mobile device technology and the IoT to remain engaged with your guests from the instant a reservation is made and throughout the lifecycle of the customer journey.
How Can Hotels Leverage Guest's Use of Their Smart Phones?