Targeting Overall Wellness: How to Provide Products and Services That Offer More

By Ann Brown Founder, Saltability | June 28, 2015

The spa industry is constantly changing. Keeping up with evolving client mindsets, and of course, trends in the marketplace can be a challenge for any business. And to top it off hotel spas have to be flexible enough to incorporate changes into every part of the business - hospitality, spa and fitness, dining - it all has to come together perfectly to make guests have an experience that will make them come back. Whether you are a hotel spa or day spa, implementing new products and services, while still maintaining the level of service guests have come to expect is key to success.

So how do you accomplish all of this and improve your bottom line? The simple answer is to combine interesting and benefit-packed offerings that target overall wellness.

What Does Wellness Mean?

Wellness means a lot of things to a lot of people. But simply put guests come to the spa to relax, unwind, and these days they want to see immediate results. A few years ago clients were willing to spend a half or full day at the spa taking advantage of the range of services on the menu. They would package a massage with a mani/pedi, detox bath and top it off with a healthy lunch. With today's busy lifestyles guests are finding it hard to dedicate all that time at the spa. They also expect more bang for their buck, but still require the same level of five-star service that have grown accustom to.

Implementing New Services

To account for these changes in demand, some spas are now offering services that come with a variety of benefits so clients can get faster, more affordable treatments with better results. One example of a new service that is packed with benefits is the Himalayan Salt Stone Massage. Through the use of Himalayan salt stones clients are getting more than just what a typical hot stone massage has to offer. Hot stone massage has been popular for many years. The heat from the stone helps relax the muscles, but the Himalayan Salt Stone massage accomplishes that and much more. The pressure, motion, friction and thermal effect during a Himalayan Salt Stone massage will encourage cleansing and deep relaxation.

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Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.