Resorts World Sentosa: Breaking Barriers in Resort Design

By Patrick Burke Principal, Michael Graves Architecture & Design | November 22, 2015

To remain profitable and attract new visitors, today's resorts need to offer an extensive range of options for recreation and entertainment.

The 121-acre Resorts World Sentosa was created in response to the popularity of gaming in Asia, highlighted by the explosive growth in Macau. The Government of Singapore saw an opportunity to enhance its tourism industry by permitting the development of two casino resorts. However, in order to obtain the right to build the casinos in Singapore, the Government required the gaming operators to add to Singapore's tourism offerings. The first to be bid, Marina Bay Sands, in the Central Business District of Singapore, had to include a major convention center. The second casino to be bid for, Resorts World Sentosa, on the holiday island of Sentosa, had to include a family destination with amenities like amusement parks, food and beverage outlets, retail shopping and entertainment.

Each of the casino projects were awarded through an international developer competition. For Resorts World Sentosa (RWS), the winning team was led by a Malaysia-based developer with Michael Graves Architecture & Design (MGA&D) as master planner and design architect in partnership with Singapore-based DP Architects as co-master planner and executive architect.

Resorts World Sentosa, on the holiday island of Sentosa, includes a family destination with amenities like amusement parks, food and beverage outlets, retail shopping and entertainment.

alt text
Resorts World Sentosa

Cruises + Casinos = Increased Revenue

The site for the resort is on Sentosa Island, across from Keppel Bay and the cruise ship marina. The growing international market for both resort and cruise vacations presented an exceptional opportunity for the developer, which also owns one of the largest cruise ship companies in Southeast Asia. Star Cruises is able to include a stay at Resorts World Sentosa as a package deal, guaranteeing a steady stream of visitors and revenue for RWS.

Hotel Newswire Headlines Feed  

Robert M. O'Halloran
Scott  Watson
Andy Ellicott
Renu Hanegreefs-Snehi
Fifi Arisandi
Peter O'Connor
Tony  Heung
Holly Zoba
Emily Venugopal
Stephanie Miller
Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.