Choosing the Right Social Media Channels for Your Hotel
By Stephanie Hilger Director of Social Media, Blue Magnet Interactive | February 14, 2016
The first step to social success is figuring out where to be, and even more importantly, why. Social media can be overwhelming at first. There are many different platforms organizations can use to deliver their message to the public. From Facebook to Twitter, Instagram to Pinterest, professional networks such as LinkedIn to video-orientated channels such Periscope, Vine, and YouTube - there are endless opportunities out there for businesses to interact with their consumers (and that is without diving into extremely specific niche oriented channels).
Research Social Media Channels to Find the Best Fit
Would you go on vacation without investigating the market first? Book a hotel without inquiring about the amenities, resort fees, or local area information? Choose an airline without considering what airports they fly in and out of? Similar to making travel plans, choosing a social platform to join requires conducting enough research to make an informed decision. Social media is a commitment demanding time and resources, making it imperative to explore all options and analyze which platforms are worth the investment. There are many channels available to connect with current, past, and potential guests and the first step in making the right choice begins here.
1: Who is My Target Market and Where do They Spend Their Time?
The first step in determining the appropriate channel to connect with your consumers is determining exactly who you are looking to connect with. Moms between the ages of thirty and forty-five? Millennials? Families with an above average household income? The beauty of social media is advertisers have immense amounts of data available to use. In fact, we have more data than we as advertisers even know what to do with. After determining who exactly is interested in and is staying at your hotel, we can discover which channel they are investing their time in. In turn, your hotel will know where it makes most sense to invest your time and efforts.
2: Where Are My Competitors Investing Their Time?