Local Culture and the Millennial Traveler
By Megan Paquin Vice President, Poston Communications | June 19, 2016
Millennial travelers crave connections to local culture. Large convention hotels and boutique resorts alike are challenged to offer the authentic, memorable experiences travelers in this influential demographic demand. But, rather than compete with local artisans and tastemakers, hoteliers can boost their bottom line with collaborative initiatives.
Along with local influencers, curating native experiences within the hotel can increase incremental revenue and drive repeat business.
Locally sourced food and beverage options have become a standard in most hotels. Some hotel restaurants even boast ingredients sourced from their own on-site farms, gardens or breweries. Yet, millennial travelers trend toward dining experiences outside of the hotel for a true taste of the destination.
"Orlando continues to become recognized more for its cuisine, and I often hear our guests want to venture out to experience a 'local' meal," said Drew Carnahan, food and beverage director at Hyatt Regency Orlando. "But, our hotel chefs have access to some of the finest ingredients from Florida and represent exceptional local talent. Hotels need to share that story with their guests to drive business into restaurant outlets."
To drive interest in the hotel's signature restaurants, Fiorenzo Italian Steakhouse and Urban Tide, Carnahan and Hyatt Regency Orlando turned to Orlando native Dana Marie Roquemore. Her travels around the world inspired her to create The Dinner Party Project, an event series that cultivates a distinct sense of community with intimate gatherings around the dinner table at vibrant local venues.