Five Things You Didn't Know About Your Spa That Affect Your Bottom Line

By Ann Brown Founder, Saltability | July 17, 2016

When I was in college, my door into the spa industry opened when someone reached out to help me. Spa therapy changed my entire health and wellbeing, and it continues to do so today. As much as I love the holistic wellness and altruistic side of the spa world, I very acutely recognize this is a business. In order to do well by your clients and impact their health and in order to support our therapists in their careers, our organizations must stay healthy and profitable.

Licensed in massage, esthetics, and cosmetology and holding a business management degree, I’m grateful to have knowledge and insight from all sides of the spa. After 20 years in the industry, I know that what I give, I receive. I’m still paying back the favor I received in college, by sharing my knowledge with others in the industry.

From me to you, here are five ways you can impact your spa’s bottom line.

One: Evaluation and Management of Product Usage

Any spa director knows that product costs add up in your expense column. Don’t get caught in the trap of “this is what we have always done.” Instead, evaluate your treatment protocols and take a hard look at what you are doing and why. Ask the questions:

  • Do we need this product in the treatment?
  • What’s the effect if we take out the product? Do we lessen the treatment’s effectiveness? If yes, is the value of the treatment set appropriately?
  • How can we be innovative with the treatment to eliminate the need for the product use? For example, instead of using a costly exfoliant or gommage for your body treatment, you may be able to accomplish the same results with body brushing, saving money and increasing the profit on that treatment.

Two: The Match-Up of Product Lines and Your USP

Hotel Newswire Headlines Feed  

Joey Yanire
Scott  Watson
Banks Brown
Jerome G. Grzeca
David C. Marr
Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.