Smart Technologies: Affordable Capital Expenditures That Drive Revenue
By Adam Gillespie Founder, BroadView IP | January 08, 2017
Hotel technology is constantly trying to catch up and accommodate guests' interests compared to what they use at home. Each year, hotel properties are faced with evaluating and upgrading to the latest and greatest technologies to accommodate their guests, but at what cost?
In an increasingly complex world, businesses need to adapt with shifting trends and technologies. The hotel industry's landscape has responded with corporate solutions that allow for minimal capital expenditures. Previous models required capital budgeting techniques to adjust to a larger margin when it comes to acquiring critical technologies. In this sense, technology spending in the hotel industry becomes more vulnerable to increased levels of fluctuation in terms of cash flow and capital expenditure ratio.
Properties have been getting locked into expensive, long-term contracts which hold long term-promises beyond the cost of implementation, paying for the cost of the equipment onsite but not realizing the profits originally projected while the equipment or service slowly becomes extinct.
The rise of cloud computing has streamlined traditional concerns such as workforce management and server administration, services can be better managed in a shift from capital expenses to operating expenses. This shift reduces costs for maintaining and scaling newly acquired technologies.
New developments in advertisement targeting, coupled with the diverse amount of internet connected devices a guest carries into a hotel are allowing ownership to present a wide suite of unique services at a minimal infrastructure and delivery cost than ever before.
Advertising for Wi-Fi Landing Page / Guest Authentication
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