The True Value of Sustainability Beyond Eco-Friendliness

By Jan Peter Bergkvist Owner, SleepwellAB | May 28, 2017

Co-authored by Karl-Henrik Robèrt, Professor of Strategic Sustainable Development, Blekinge Institute of Technology

193 out of 196 possible countries have agreed on the UN Sustainable Development Goals ( SDGs ) and in 2015, 194 countries signed the Paris Agreement that includes a joint commitment to leave 80 per cent of known fossil fuel resources in the ground. These are signs of a paradigm shift that is happening right in front of our eyes.

  • What does this shift mean for an individual hospitality executive in May 2017? Has it, or will it perhaps change the playing field dramatically?

  • How can you relate to a sustainable future while at the same time guaranteeing a prosperous future for your business now and in the years ahead?

  • Is there perhaps even a business case for supporting a sustainable world, a competitive edge that may pay off regardless of what others are doing?

So much has happened in recent decades, and social and environmental sustainability initiatives have become part of daily agendas, from geopolitics to local business. All aspects of public and private domains have previously enjoyed the luxury of regarding sustainability as an optional extra to enhance their brand by being perceived as ethical and working for the common good.

Hotel Newswire Headlines Feed  

Joey Yanire
Scott  Watson
Banks Brown
Jerome G. Grzeca
David C. Marr
Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.