h2hotel's Eco-Friendly View is All About You
By Circe Sher Co-Founder, Piazza Hospitality | May 28, 2017
When Piazza Hospitality first started developing its h2hotel concept and design in Healdsburg in the mid 2000s, "green" properties were hardly as well-known as they are today. Architects tended to simply follow Leadership in Energy and Environmental Design (LEED) guidelines, and most consumers weren't really clear on what "eco-friendly" meant.
The idea of being earth-friendly seemed like something everyone could and should embrace, but bringing that vision into a reality consumers actually wanted could be challenging. As our Piazza team toured a variety of LEED properties including offices and hospitality spaces, we found that many of the properties felt austere, cold and impersonal. Strictly following LEED requirements seemed to dictate modest comfort level, with luxury compromised by a rigid experience.
Working with our architects, David Baker and Partners in San Francisco, we decided to take a different approach. We would be earth-friendly, but above all, we would be guest-friendly. Our Mission Statement: "an eco-friendly view that's all about you."
These days, guests are increasingly environmentally minded. An April 2013 survey of 1,300 U.S. travelers by TripAdvisor.com reported that 62 percent "often or always" consider the environment when choosing hotels. And they want the eco-information, as the same report found that 64 percent of respondents said "they rarely or never" feel informed about whether hotels are truly eco-friendly.
At the same time, a March 2015 Cornell University School of Hotel Administration survey of 120,000 hotel customers found that while guests are generally willing to participate in sustainability programs, green operations still do not factor above price, convenience and quality when selecting a hotel.