Creating a True Circuit of Wellness for Guests
By Ann Brown Founder, Saltability | July 09, 2017
The 2016 U.S. Spa Industry Study, released last Nov. by the International Spa Association (ISPA) revealed a milestone for the spa industry. For the first time in an ISPA Consumer Snapshot Survey, the number of spa-goers outnumbered non-spa-goers for a respective audience with 56 percent of millennials having visited a spa in the last 12 months.
As more consumers choose spas, they are looking for more than a simple treatment — a massage or facial. They want a wellness experience. In fact, millennial spa-goers cite reducing or relieving stress as the biggest reason they choose to visit a spa (“New ISPA Research Released for 2016,” experienceispa.com).
Today’s hotels and spas must step up to meet their needs of today’s more wellness-savvy consumer and stay competitive in the marketplace. Today’s guests understand what aging and stress can do to their bodies, and they want to minimize the damaging effects caused by busy lifestyles. Numerous studies point to the effects that stress and negative lifestyle choices have on our bodies when we don't sleep, rest, repair and allow our parasympathetic to replenish the body. This increasingly mainstream awareness about holistic health and wellness needs has led to guests looking for spa and hotel experiences that provide a true circuit of wellness — a comprehensive experience that begins from the moment they walk onto the property and is intentional throughout their visit and helps them achieve their longevity and wellness goals.
When you answer guests’ desires by providing a stay that supports their health and wellness goals, you meet their needs and your own. Creating a wellness circuit at your hotel and spa will make a statement with your guests that brings them back, leads them to recommend your property to others and positively impacts your bottom line.
Properties That Lead with Healthy Design
To create a truly comprehensive wellness experience, every detail matters, from the moment your guest pulls up to your property. Consider the messages you send through design, landscape, maintenance and more. How environmentally conscious and friendly is your hotel and spa?
According to the U.S. Green Building Council (USGBC), the hospitality industry’s interest in LEED (Leadership in Energy and Environmental Design), the world's most widely used green building rating program, continues to grow — with more than 2,070 hotels participating in LEED and nearly 400 LEED-certified hotels comprising nearly 134 million square feet of space, as of Feb. 2016.
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