Up Grade Your Meetings with Wi-Fi

By Andy Langston North America Enterprise Account Manager, Aptilo Networks | September 03, 2017

Like a walking billboard, Wi-Fi reaches every one of your guests on their smartphone, laptop and any number of Wi-Fi-enabled devices.

Use it to engage your meetings guests to build brand recognition for your hotel, and also as a powerful marketing vehicle for your business customers who will be clamoring to secure your meeting space for their next event.

Wi-Fi is a Must Have

By now, every hotel knows that offering a guest Wi-Fi service is a must-have. This is especially true for business travelers who depend on available internet to stay connected for work. How many people have chosen their destination hotel based on the availability of Wi-Fi? I know I have. Remember the days of that blue cord sticking out of the wall for internet access? That was always the first “amenity” I looked for when checking into a room.

Today, wired internet simply isn’t good enough. Guests are on-the-go. They don’t want to be tethered to their room to check email and generally be accessible. This is good for hotels, too, as there is a financial benefit to keeping guests on-site. For example, a guest who can bring her laptop to the hotel restaurant will spend money in that restaurant. Otherwise, she may simply leave the hotel for her favorite cafe down the street that’s become her go-to because of their free Wi-Fi.

Wi-Fi needs to be fast and reliable, what is known as “carrier-class.” What this means is that your Wi-Fi can’t be that spotty coffeeshop Wi-Fi we all used to rely on a decade ago. People expect their Wi-Fi experience at a hotel to match, or even exceed, that which they enjoy at home. If the Wi-Fi at your hotel is slow and unreliable, your guests will know. And they’ll let others know, too. You don’t want that. Wi-Fi must be on par with what is offered by the Tier 1 carriers such as AT&T, T-Mobile and Verizon.

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Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.