Up Grade Your Meetings with Wi-Fi
By Andy Langston North America Enterprise Account Manager, Aptilo Networks | September 03, 2017
Like a walking billboard, Wi-Fi reaches every one of your guests on their smartphone, laptop and any number of Wi-Fi-enabled devices.
Use it to engage your meetings guests to build brand recognition for your hotel, and also as a powerful marketing vehicle for your business customers who will be clamoring to secure your meeting space for their next event.
Wi-Fi is a Must Have
By now, every hotel knows that offering a guest Wi-Fi service is a must-have. This is especially true for business travelers who depend on available internet to stay connected for work. How many people have chosen their destination hotel based on the availability of Wi-Fi? I know I have. Remember the days of that blue cord sticking out of the wall for internet access? That was always the first “amenity” I looked for when checking into a room.
Today, wired internet simply isn’t good enough. Guests are on-the-go. They don’t want to be tethered to their room to check email and generally be accessible. This is good for hotels, too, as there is a financial benefit to keeping guests on-site. For example, a guest who can bring her laptop to the hotel restaurant will spend money in that restaurant. Otherwise, she may simply leave the hotel for her favorite cafe down the street that’s become her go-to because of their free Wi-Fi.
Wi-Fi needs to be fast and reliable, what is known as “carrier-class.” What this means is that your Wi-Fi can’t be that spotty coffeeshop Wi-Fi we all used to rely on a decade ago. People expect their Wi-Fi experience at a hotel to match, or even exceed, that which they enjoy at home. If the Wi-Fi at your hotel is slow and unreliable, your guests will know. And they’ll let others know, too. You don’t want that. Wi-Fi must be on par with what is offered by the Tier 1 carriers such as AT&T, T-Mobile and Verizon.
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