Managing Big Data in the Palm of Your Hand

By Scott Watson Executive Vice President of Sales & Marketing, M3 Accounting + Analytics | December 31, 2017

Much continues to change since I authored my last article on mobile technology back in 2015 Going Mobile - Cultivating Your Hotel's Digital Ecosystem. As hotel brands seek to satisfy guests' desires to experience hotel interactions from their mobile device, the companies that serve the back-office needs of hoteliers are also ramping up in their capabilities to offer hotel financial and operations data to help properties increase efficiency and communication.

Mobile technology has rapidly grown into the perfect solution for the busy hotelier. No longer confined to their desk to review and manage financial and operations data, the general manager can now more readily get out from behind the computer screen to interact with their team, while still feeling connected to the continuous flow of data that helps in daily decision making to efficiently run the hotel. The integration of mobile as a workplace tool gives the hotelier the capability to interact with data on their terms, when and where they want.

What hasn't changed from 2015 is that we are increasingly tied to our mobile devices, even more so today. In fact, these pocket computers have all but become an extension of ourselves, traveling with us everywhere. The positive aspect of this is that we have continuous access to information and each other in ways that are making us more effective at making business decisions and serving our guests. The mobile lifestyle also gives us the ability to remain connected to our business when traveling or on the go, allowing us to communicate more effectively with our teams and keep pace with the hotel, even in our absence for extended periods.

While there can still be a sense of overwhelm with the sheer amount of data and the always connected world, smart back-office service providers are beginning to better wrap their arms around it and develop the tools for their clients to organize big data into digestible information, and it's proving to be a game changer in accountability and performance in many areas of hotel operations.

Let's take a look at the three C's of making mobile a game changer for your hotel when it comes to maximizing back-office performance:

1. Centralizing Your Information to See the Big Picture

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Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.