Group Meetings Play a Critical Role in Community Building
By Sherrif Karamat President & CEO, PCMA | September 15, 2019
Business events. The words often conjure the idea of meetings, trade shows, conferences at hotels or convention centers. However, until recently there was not much attention paid to "why" organizations hold these events. Our world is rapidly transforming and today business events are not only a powerful catalyst for driving organizational success, but also a key platform for economic and social transformation.
Those in the business events industry - from the event organizers who design the program, strategy and experience to the suppliers who ensure seamless facilitation from hotel rooms, transportation, access and every detail imaginable - understand the important role business events play in driving global economic development and social outcomes.
When people convene to learn and network, they leave behind a lasting legacy through job creation, community building and knowledge exchange. It's not just the hospitality industry that benefits from business events, but society as a whole. And, these gains are realized regardless if the business event attracts thousands, tens of thousands or just 10.
Business events also plays another role - one in our personal and professional development. Lifelong learning is critical for anyone to stay at the cutting edge of their careers after university and increasingly we depend on business events and conferences to deliver such knowledge. It has been said that "a person's net worth is directly related to a person's network."
When people convene to learn and network, they leave behind a lasting legacy through job creation, community building and knowledge exchange.
Trillion, With a 'T'