Hawks Cay Resort Names DSM
JUNE 27, 2007. A 21-year veteran of the hotel industry, with extensive experience in the exclusive luxury market at resorts like Miami Beach's Delano and Shore Club, Joe Derks has been named Director of Sales & Marketing for Hawks Cay Resort in Duck Key, Florida. Derks will play a vital role in the resort's repositioning following a $30 million renovation that begins in August, 2007.
"Joe's luxury background is the right complement to where we are going with the new Hawks Cay Resort," said David E. Zeuske, President and Chief Operating Officer of Northview Hotel Group Management, the new management company for Hawks Cay. "He is able to draw upon his experience with global vision and strategies and implement them on a personalized level to provide the Hawks Cay guest with a custom, luxury experience."
Derk's hotel experience includes serving as Executive Vice President, Hotels Division for Taplin and Associates where he acted as Vice President Sales & Marketing for the Sagamore Hotel in Miami Beach, implementing a complete re-positioning in the South Beach market through a new branding campaign. He also served as Vice President Sales & Marketing with Lifestar Hotels, a joint venture with Hard Rock, Inc. and Sol Melia International. Derks was integral to developing a comprehensive brand plan for the new Hard Rock Hotel Concept and marketing strategies for the Hard Rock Hotel Madrid and Royal Palm Melia Miami.
"I am delighted to welcome Mr. Derks to our team," Stephen Bello, Managing Director of Hawks Cay Resort, said. "His experience in the luxury market is second to none, and his sales strength is invaluable as we get started on renovations and creating the new Hawks Cay Resort."
In 1999, Derks joined Ian Schrager Hotels, rising to Managing Director of Global Sales where he managed satellite offices in New York, Los Angeles, London and Miami and was responsible for sales and marketing strategies for the take over of The Shore Club in Miami Beach and the development of the Delano into a household name among chic and trendy travelers.
Derks spent nine years with Four Seasons Hotels & Resorts where he served as Sales Manager for the Four Seasons Newport Beach, Sales Manager for the Chicago Worldwide Sales Office and Associate Regional Director of Sales for the Los Angeles Worldwide Sales Office.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
