Cendyn is Tapped for Interactive Marketing Services by The Trump Organization

. October 14, 2008

BOCA RATON, FL, June 21, 2007. Cendyn, the leader in interactive marketing for the hospitality industry, has been selected as The Trump Organization's exclusive interactive marketing agency. Implementation of Cendyn's products and services will enhance The Trump Organization's global online presence which includes the website www.trump.com, along with more than 50 private label websites for Trump owned properties and investments (real estate, golf and hotel).

The Trump Hotel Collection, which includes Trump International Hotel & Tower in New York and soon to open hotels in Las Vegas and Chicago, will feature Cendyn's CRM Suite: eInsightTM, eConciergeTM and eSurveyTM which allows hoteliers to effectively manage the entire view of each guest from a single platform. The Trump Hotel Collection will also feature Cendyn's award-winning ePresenceTM for website design, eVisibilityTM for Search Engine / Pay-per-Click Marketing and eProposalTM system, for delivery of custom proposals in less than 60 seconds to meeting planner clientele.

"In selecting Cendyn as our interactive marketing firm, we know we are availing ourselves of innovative products that speak to the needs and interests of our

all-important customers. With their help, we look forward to making it easy and rewarding to interact with us," commented Jim Petrus, Chief Operating Officer, The Trump Organization.

All Trump real estate and golf interests will utilize Cendyn's eInsightTM system for guest intelligence and central management of prospect, member and customer information. Cendyn's ePresenceTM will capture the outstanding attributes of the Trump Chicago and Trump Las Vegas residences, as well as all Trump Golf Courses in new website designs to be launched later this year.

"During the presentation to The Trump Organization, I had the opportunity to meet the management team and learn about the company's five-star philosophy. Their commitment to customer service excellence is impressive. The company is visionary and Cendyn is excited to be on board." said Charles Deyo, Cendyn's President.

With Cendyn's expertise and proven track record, The Trump Organization has a partner providing interactive marketing solutions that enable Trump personnel to provide guests with high touch and memorable experiences at all Trump properties around the globe.

About Trump Hotel Collection - www.trump.com

Trump Hotel Collection is currently comprised of Trump International Hotel and Tower (New York City), Trump International Hotel & Tower (Chicago, opening December 2007) and Trump International Hotel & Tower (Las Vegas, opening spring 2008). Additional hotels and resorts are under development in several North American markets, including New York, Florida, Hawaii, Louisiana and Ontario (Canada) and in strategic markets around the world including Mexico, Panama, the Dominican Republic and Dubai.

About Cendyn - www.cendyn.com

Cendyn is a full-service interactive marketing firm established in 1996. Cendyn has won several prestigious industry awards for its design, innovation and marketing efforts.

Specializing in turnkey solutions for the travel and hospitality industry as well as other business-to-business and consumer-focused industries, the innovative products of this Boca Raton, Florida-based company are in use by more than 6,000 hotels worldwide. Cendyn provides highly personalized customer service and its comprehensive range of services include website marketing, website design and development, search engine marketing, branding and logo development, along with many other interactive products such as eProposalTM, eConciergeTM, eSurveyTM, eInsightTM, eContactTM, eConnectivityTM, eBookerTM, eMenusTM eMail/Direct MailTM and eVisibilityTM among others. For a complete list of products and services, please visit our website www.cendyn.com. Let Cendyn show you how far an idea can go!

For more information about Cendyn, contact Robin Deyo, Executive Vice President by email [email protected] or phone 561.314.3212.

Contact:

Sarah E. Flynn

Willcaro Communications LLC

[email protected]

561.243.1922 (EST)

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