NCT Awards More Than $1mil in Marketing Grants

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. October 14, 2008

CARSON CITY, NV, June 20, 2007. The Nevada Commission on Tourism awarded $1.16 million in grants Tuesday that will help rural communities all across Nevada to market and promote events and attractions that draw visitors.

The grants are the first of two funding cycles that will distribute $1.75 million this year with the second round being awarded in December. Commissioners unanimously approved the grant recipients at their quarterly meeting in Carson City June 19. The grants require a match of either funds or work hours by the recipients.

"There are many exciting towns, events and attractions in Nevada that are sometimes overlooked because they do not have the means to market themselves," Lt. Gov. Brian K. Krolicki, commission chair, said. "These grants are a way that we can help these rural communities help themselves."

"Cowboy Country," the tourism territory that includes Elko and communities along the Interstate 80 corridor, was awarded several grants, one of which will help fund a familiarization tour in conjunction with Pow-Wow, the Travel Industry Association's international tourism convention. Pow-Wow will be held in Las Vegas in the spring of 2008, and Cowboy Country will use the $10,000 grant to conduct a tour to bring international tour operators and travel media to Northern Nevada.

"Funding for Commission on Tourism's rural grants is generated by the room tax, so the more visitors we attract, the more money we can put into programs like this," Director Tim Maland said. "These grants are a way to 'spread the wealth' among those on the front line of tourism in Nevada."

Other recipients include Indian Territory, which received $8,675 to conduct a familiarization tour of Nevada's local tribal lands during the 2007 Governor's Interstate Indian Council, which will be held in Nevada for the first time this year; the Great Basin Heritage Area Partnership, which received $6,950 to develop and print brochures promoting the newly designated National Heritage Region; the Carson Valley Chamber of Commerce and Visitors Authority, which received $5,000 to market the Web site www.SweetNevadaDeals.com, which is a cooperative effort between the Carson Valley and Carson City visitors bureaus allowing visitors to take advantage of discounted offers in the area; and the Laughlin Tourism Committee, which received $20,000 to implement a marketing strategy to promote birding and wildlife in Southern Nevada along the southeast Highway 93 and Highway 95 corridors.

The Nevada Commission on Tourism distributed 144 grants in all and requires stringent accounting and statistical analysis to evaluate the use of the grants and determine a return on investment. For information about the commission, visit www.travelnevada.com.

, v. - The Nevada Commission on Tourism awarded $1.16 million in grants Tuesday that will help rural communities all across Nevada to market and promote events and attractions that draw visitors.

The grants are the first of two funding cycles that will distribute $1.75 million this year with the second round being awarded in December. Commissioners unanimously approved the grant recipients at their quarterly meeting in Carson City June 19. The grants require a match of either funds or work hours by the recipients.

"There are many exciting towns, events and attractions in Nevada that are sometimes overlooked because they do not have the means to market themselves," Lt. Gov. Brian K. Krolicki, commission chair, said. "These grants are a way that we can help these rural communities help themselves."

"Cowboy Country," the tourism territory that includes Elko and communities along the Interstate 80 corridor, was awarded several grants, one of which will help fund a familiarization tour in conjunction with Pow-Wow, the Travel Industry Association's international tourism convention. Pow-Wow will be held in Las Vegas in the spring of 2008, and Cowboy Country will use the $10,000 grant to conduct a tour to bring international tour operators and travel media to Northern Nevada.

"Funding for Commission on Tourism's rural grants is generated by the room tax, so the more visitors we attract, the more money we can put into programs like this," Director Tim Maland said. "These grants are a way to 'spread the wealth' among those on the front line of tourism in Nevada."

Other recipients include Indian Territory, which received $8,675 to conduct a familiarization tour of Nevada's local tribal lands during the 2007 Governor's Interstate Indian Council, which will be held in Nevada for the first time this year; the Great Basin Heritage Area Partnership, which received $6,950 to develop and print brochures promoting the newly designated National Heritage Region; the Carson Valley Chamber of Commerce and Visitors Authority, which received $5,000 to market the Web site www.SweetNevadaDeals.com, which is a cooperative effort between the Carson Valley and Carson City visitors bureaus allowing visitors to take advantage of discounted offers in the area; and the Laughlin Tourism Committee, which received $20,000 to implement a marketing strategy to promote birding and wildlife in Southern Nevada along the southeast Highway 93 and Highway 95 corridors.

The Nevada Commission on Tourism distributed 144 grants in all and requires stringent accounting and statistical analysis to evaluate the use of the grants and determine a return on investment. For information about the commission, visit www.travelnevada.com.