Leading Hotels of the World Partners with Smith Travel Research and The Bench

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. October 14, 2008

NEW YORK, NY, June 20, 2007. The Leading Hotels of the World, Ltd. is pleased to announce their preferred provider of worldwide lodging industry metrics and property-level benchmarking reports is Smith Travel Research and The Bench. The mainstays of this initiative are The Bench's global Hotel Benchmarking, and in North America, Smith Travel Research's STAR program.

These programs offer the hotel industry the largest, most comprehensive, authoritative and independently collected source of hotel performance data. The surveys measure and track occupancy, average daily room rate (ADR) and RevPAR.

This relationship will provide all members of Leading Hotels with an invaluable research and benchmarking tool to monitor competitive businesses more effectively and to measure the own business performance on reliable market data. It will also allow The Leading Hotels of the World, Ltd. to demonstrate how its brand impacts ADR and occupancy of member hotels on a local, regional and global basis.

"We are very pleased to be able to offer our member hotels a preferred membership program with these two renowned organizations," said Kimberly Moffitt Hehir, vice president, strategic planning for The Leading Hotels of the World, Ltd. "The data STR and The Bench can provide are crucial to hotels with regard to analyzing and improving operations and maximizing revenue. These services complement the suite of other resources available to our members through The Leading Hotels of the World."

Vail Brown, vice president of sales and marketing for Smith Travel Research and The Bench commented, "We are proud to provide our benchmarking services to members of The Leading Hotels of the World in the world's top markets and destinations. Their involvement increases the value of our programs for all participants."

The metrics provided by STR and The Bench are used by all major international hotel chains, management companies and owners, as well as a large number of independent hotels for yield and revenue management.

About The Leading Hotels of the World, Ltd.

The Leading Hotels of the World, Ltd. is the prestigious luxury hospitality organization representing more than 430 of the world's finest hotels, resorts and spas, and is the operator of www.lhw.com - the online source for your luxury lifestyle. As the largest international luxury hotel brand, the company maintains offices in 24 major markets across the globe.

Since 1928, the company's reputation for excellence derives from the exacting levels of quality it demands of its members, each of which must pass a rigorous, anonymous inspection covering 1,500 separate criteria.

About STR

Smith Travel Research is the recognized leader for US Lodging Industry benchmarking. For over 20 years, STR has collected monthly and daily operating data and reported on the state of the North American lodging industry, maintaining one of the world's largest lodging industry databases and publishing an array of valued industry research.

About The Bench

The Bench, global partner with Smith Travel Research (STR), is a market leader in providing online daily, weekly and monthly benchmarking data to hotels worldwide. As the sole provider of an online benchmarking solution offering real time data, The Bench brings accurate hotel performance statistics to the market at an unparalleled speed.

Media Contact:

Claudia Kozma Kaplan

Vice President, Corporate Communications

The Leading Hotels of the World, Ltd.

99 Park Avenue

New York, NY

Tel: 212.515.5708

E-Mail: [email protected]