SynXis Announces Technology Partner Program

Simplifies Customers "Best of Breed" Systems Integration

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. October 14, 2008

SOUTHLAKE, TX, June 19, 2007. SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, announced today the introduction of their Technology Partner Program to provide hoteliers with integrated development, service, and support. SynXis has differentiated their offering in the marketplace by developing seamless 2-way integration with property management systems, revenue management systems and other critical property systems. The Technology Partner Program will extend this seamless technical integration between SynXis and its partners to include joint development, service, and support.

With the advent of services oriented architecture and XML services, hoteliers no longer need to tolerate lack of system integration, or the strategic inflexibility of being tied to a single vendor for multiple services. "Our customers are increasingly telling us they want the freedom to choose best-of-breed systems," stated Scott Alvis, president and general manager of SynXis. "With advances in technology, we can now provide very robust, inexpensive system integration for our customers and with the Technology Partner Program we can now also provide an integrated view for development, service, and support."

SynXis and its partners who join the Technology Partner Program are jointly committing to customers that they will fully cooperate in the best interest of the customer, including integrated and transparent project management, single point of contact issue resolution, commitments to industry leading interface integration, and development to industry standard specifications.

The response to the program has been overwhelmingly positive from the customers and vendors alike. The initial program launch will include some of the hotel industry's leading providers of hotel management systems including: SoftBrands HIS (Property Management), IDeaS (Revenue Management), and GuestWare (Customer Relationship Management).

"We share SynXis' commitment to working cooperatively across vendors to satisfy customers. Putting more formal shared processes and tools in place to facilitate this will benefit all parties," added Steve VanTassel, Senior Vice President Hospitality Solutions for Softbrands. "We are excited to be a launch partner with SynXis and offer our joint customers a fully integrated PMS-CRS product."

"SynXis is right on the money with this initiative. This program will enable hoteliers to select and implement the strongest technology solutions and applications without any other factors limiting that vision," said Ed Booth, Chairman and CEO for IDeaS. "As vendors we need to be committed to do what it takes to make our customers successful."

Martin Scheidl, Director of IT at Orient-Express Hotels and Resorts added "We are fully supportive of this direction and applaud SynXis, Softbrands, and IDeaS for stepping up to this. Having vendors who are committed to working together enables us to rapidly implement our technology vision through the enhanced support of our systems suppliers."

Mark Jarman, President of GuestWare noted, "We believe the SynXis partner program is a great model for how all software vendors should operate in the hospitality industry. This straight forward approach to working together should lead to more compelling solutions for hoteliers and we look forward to participating in the program."

SynXis' Technology Partner Program is open to all vendors committed to outstanding customer engagement practices, leading integration, and developing to industry standards. SynXis expects to announce many additions to the program over the coming months.