Yesawich, Pepperdine, Brown & Russell Rebrands as Ypartnership
JUNE 18, 2007. Worldwide advertising and public relations agency Yesawich, Pepperdine, Brown & Russell has changed its name to Ypartnership. 'Our new name reflects the expanded roster of active partners and key executives in the organization as well as our new agency model that totally rethinks how we do business. It also underscores our expanded capabilities to reach and influence consumers in a constantly changing marketplace,' said Peter Yesawich, CEO and founder of the former YPB&R.
'Just as important, our new name also communicates one of our core differences from the larger agency networks,' added Yesawich. 'Our principals and top executives actually work in partnership with our clients day-to-day to grow their businesses.'
Joining Yesawich on the Executive Board of Directors are Larry Tolpin, President & Chief Creative Officer; Chris Davidson, EVP, Chief Client Officer; and Hugh McConnell, EVP, Chief Operating & Financial Officer.
The independent Orlando-based agency has spent the last three years recruiting best-of-class talent from across the country. Among the agency's new arrivals are Larry Tolpin, former Worldwide Creative Director of J. Walter Thompson and Regional Creative Chairman of BBDO Worldwide; Chris Davidson, who served most recently as National Director of Loyalty Marketing for Harrah's Entertainment; Rick Hensler, EVP of Promotion Marketing, formerly the head of national promotions for Burger King, Anheuser-Busch and Universal Studios; Noel Perkins, former National Director of Public Relations for AT&T Wireless and PR Director for Ginn Resorts; Elizabeth Ortega, Vice President Public Relations for Latin America, previous Communications Director for Astigarraga Davis, Miami; Dave Pritchett, Chief Growth Officer, a senior marketing executive with both Disney and Gaylord Entertainment. Overall, the agency has hired more than 40 senior players bridging all marketing disciplines.
YPB&R is the largest independent advertising agency in Florida and has built a reputation as the leading travel, leisure and entertainment agency in the world representing the most recognized brands in North America, Central America, the Caribbean and Europe.
'Ypartnership will continue to lead the way in travel, leisure and lifestyle marketing,' said Yesawich, but added, 'We will also now extend our portfolio of clients beyond those categories given the breadth of experience of our new partners.'
In addition to advertising and public relations, Ypartnership provides 360-degree branding including marketing research, strategic planning, brand identity, complete Interactive and digital marketing services, promotion marketing, direct marketing, strategic alliances and branded entertainment.
Headquartered in Orlando, the agency maintains additional service offices in New York, Los Angeles, Honolulu, London and Zurich. More information: www.ypartnership.com.
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