Sandestin Weaves Corporate Responsibility Into High-Impact Amenities and Guest Safety

Hilton Sandestin Beach Golf Resort & Spa is adopting innovative products and strategies to p

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. October 14, 2008

DESTIN, FL. June 7, 2007. One Florida resort has found a way to merge guest safety, convenience and financial responsibility into one fantastic amenity. Here in the Florida Panhandle, densely populated by sun worshipping visitors, sun related skin damage is a major threat. Skin Cancer rates are increasing dramatically across the globe due to lifestyle changes and environmental factors. And even if sunbathers are not worried about cancer, the American Academy of Dermatology reported last year that 90% of cosmetic damage to the skin is sun related. Even sunbathers who do protect themselves with traditional sunscreens frequently miss spots or do not apply the full amount recommended by the FDA and American Cancer Society. One blistering sunburn can lead to cancer later in life or unsightly wrinkles in the near term. The Hilton Sandestin Beach Golf Resort & Spa joins other U.S. properties, such as the MGM Grand Las Vegas, in offering the Sunscreen Mist Booth, which offers guests the cutting edge in sunscreen technology.

This Spray-on Sun Care Booth provides a better answer to the problem of sunburn, skin cancer and chemical waste. Sunscreen Mist is an automated vending booth and is the size of a large phone booth. After inserting the $5 payment (cash, credit card, or coupon chargeable to the guest's room), a guest enters the booth. Next, the guest chooses from 15 SPF, 30 SPF Sport Formula Sunscreen, or Tan Enhancer applications with the press of a button. The guest is sprayed for one second on the front, turns around, and is sprayed for one second on the back. This simple, quick application covers the guest evenly with 2 oz of Sunscreen, which is twice the FDA recommendation. The Allevea Spa Collection Mists, developed by sun care pioneer Rick Norvell, require no eye protection. In addition, the anti-aging formulas condition and tone the skin without affecting fabric or hair styling.

Due to travel restrictions, business travelers are no longer able to bring sufficient amounts of sunscreen with them in their carry-ons. They may be forced to buy a whole tube, do without sunscreen and get burned, or skip going outdoors altogether. Families find sunscreen challenging in other ways. They can never bring enough for the whole vacation and find applying it evenly and consistently to small children (the most vulnerable to long-term sun damage) frustrating and sometimes impossible. Resorts, in turn, are often left with hundreds of cans and tubes of partially used sun care products from their guests.

The Hilton Sandestin Beach Golf Resort & Spa in Destin, Florida, quickly saw the www.sunscreenmist [Sunscreen Mist Booth, distributed in North Florida by TLB Pro Tan, as a fantastic way to send a message of safety to guests while providing a fun, convenient experience. "Our new Sunscreen Mist Booth will allow guests to enjoy their vacation, rather than spend well-deserved time worrying about whether or not their family is protected from the sun," said Mike Chouri, general manager of the Hilton Sandestin. "We want our guests to relax and have fun, but also to be safe while out on the beach, which is why the spray-on booth is the ideal option for the perfect sun-friendly vacation." The 600 room Hilton has placed the booth in a prominent location between the beach and pool where guests can easily incorporate sun protection into their daily routine. The Sunscreen Mist Booth at the Hilton Sandestin Beach Golf Resort & Spa seamlessly combines the big three elements all hotels and guests desire: memorable experiences, innovative service and personal comfort.

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