The Whiteface Lodge Epitomizes 'Responsible Luxury''

Renowned Resort and Private Residence Club in Lake Place, NY Introduces New 'Green' Travel I

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. October 14, 2008

LAKE PLACID, NY, February 29, 2008. -The Whiteface Lodge announced today the launch of their new 'Responsible Luxury' initiative to accent on-going efforts to become the top choice of destinations in the Northeast for environmentally - conscious travelers.

The 'Responsible Luxury' program was developed to provide guests the opportunity to take specific measures to protect the environment during the course of their stay at The Whiteface Lodge without sacrificing any of the luxury amenities they have come to expect at this world-class resort.

"The natural beauty and grace of our unspoiled woodland setting is a large part of the appeal of The Whiteface Lodge," said Olivier Bottois, Chief Operating Officer. "We are fully committed to helping preserve this majestic landscape so that future generations may continue to enjoy the traditions of an Adirondack retreat."

Intrinsic to its architectural design and construction, oversized windows throughout The Whiteface Lodge impart abundant natural light and help conserve electricity.

"A large part of the intent behind this program is to further educate our guests and homeowners about our environmental charter," continues Bottois. "As the name 'Responsible Luxury' implies, all components of this initiative have been thoughtfully and seamlessly integrated into the opulent experience offered by The Whiteface Lodge so that our guests can learn more about 'giving back' to the environment while continuing to enjoy upscale resort services and amenities."

Industry expert Kate Fish of SPAN560, a consulting company which works with businesses around the world in developing and implementing environmentally-friendly programs endorses Bottois' initiatives in taking 'Responsible Luxury' to the next level.

"The global tourism industry is estimated to contribute close to 5% of global carbon emissions, one of the major causes of climate change," states Fish. "Tourism is also a vital component of the economy around the world, and it depends on stable climate conditions. It is extremely important that the leading hotels of the world address the issue of climate change by reducing their own impacts as well as demonstrating that 'going green' can actually improve well-being, the luxury experience, and the bottom line. It is laudable that the Whiteface Lodge is launching this initiative."

To help reduce carbon emissions, The Whiteface Lodge relies as much as possible on local suppliers. The timbers and stone used to craft The Lodge were sourced locally. Local artisans additionally provide The Whiteface Lodge Adirondack retail gallery with handcrafted jewelry and other keepsake treasures.

In accordance with this plan, 'Steak and Stinger,' the restaurant at The Whiteface Lodge has re-designed its menu offerings to utilize organic foods and locally grown ingredients purchased at fair market value to reduce the amount of "food miles" from farm to table. Additionally, Steak and Stinger has placed a ban on the use of seafood harvested by over-fishing methods and now serves only safe and sustainable seafood dishes.

A participant in the 'Leading Hotels of the World's Green Initiative,' The Whiteface Lodge offers an innovative carbon-offset program that affords guests the opportunity to make their reservation carbon-neutral when booking online at www.TheWhitefaceLodge.com. In doing so, guests will help increase climate-friendly travel and reduce greenhouse gas emissions that cause global climate change. Proceeds from the cost of the carbon-offset program will be donated by Leading Hotels of the World to Sustainable Travel International (STI), a non-profit organization dedicated to promoting responsible travel through programs that enable consumers to contribute to the well-being of the places they visit.

"I believe that being more ecologically-sensitive is a lifestyle choice that can enhance and positively impact every aspect of our lives," concludes Bottois. "We are finding that our most discerning guests have expressed great appreciation for our efforts and have embraced this initiative quite enthusiastically."

The Whiteface Lodge is a 94-suite luxury resort and private residence club located in scenic Lake Placid, New York. This 2007-2008 AAA Four-Diamond Award-winning resort was selected #15 on Cond'e Nast Traveler's 2007 list of 'The Top 50 Ski Hotels in North America' (the highest rated resort in New York State) and was additionally named one of Zagat's 2007/2008 World's Top Hotels, Resorts, and Spas. The Whiteface Lodge has also appeared on Cond'e Nast Traveler's "Hot List," The Robb Report's "Best of the Best" (one of only two in North America) since its 2005 opening. A member of The Leading Hotels of the World and designated a Virtuoso Preferred Hotel, The Whiteface Lodge is distinguished by Steak and Stinger, its celebrated restaurant, a full-service Adirondack-style Spa, exclusive Canoe Club on the shores of Lake Placid, indoor fitness center, indoor/outdoor pools, outdoor ice skating rink, movie theatre, family game room, and more. For information on full or partial ownership opportunities or resort reservations, call 1-800-903-4045 or log on to www.TheWhitefaceLodge.com.