Dot Travel to Launch on 3rd October '05
THE INTERNET, September 28, 2005. The travel industry's very own Internet domain .travel will go live on 3 October 2005. It will be available on a first come first served basis.
NetNames has been appointed as one of the very few accredited registrars for .travel and is urging businesses involved in the travel industry to be aware of the need to beat competitors and potential cybersquatters around the world by protecting brands and trademarks online. ABTA is also encouraging members to act now and is recommending NetNames as one of its preferred partners for .travel domain names.
The new .travel domain name is available to any organisation operating in the travel industry. It has been introduced to ensure they have their own reserved area on the web. It will help identify genuine, accredited travel industry operators. However the industry expects costly disputes over domain names such as cheapflights.travel to which numerous organisations around the world may be able to stake a claim.
"The .travel domain may be good news for the travel industry providing it with a new, dedicated home on the Internet," says Jonathan Robinson, business development director, NetNames. "But companies involved in the travel industry need to act quickly to ensure they protect their online brands from potential threats around the world. Given the importance of this new domain name for the travel industry, we would urge companies to make applications as early as possible. Applications will be dealt with in the order in which they are received so any delay could mean names being registered elsewhere and to the opportunity lost or worse for your brand."
Organisations wishing to register for the .travel domain must be pre-authenticated. This is an essential preliminary validation process that permits an organisation to make an application for a travel domain and can be done through the travel association you belong to. Tralliance Corporation is the body ultimately responsible for overseeing the release of the .travel domain, maintaining the registration database and drawing up the rules. Applications for .travel domains must be made through an accredited registrar such as NetNames. Further information can also be found at www.gtld.com.
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