Azul Hotels to Open First Sensatori Hotel in the Americas
APRIL 23, 2008. Azul Hotels by Karisma, a premier collection of Gourmet Inclusive(R) properties located throughout the Riviera Maya, Mexico, today announced it is joining forces with the Sensatori collection by TUI AG, the largest tourism and services group in the world, unveiling Azul Sensatori Hotel. Opening in October 2008, Azul Sensatori Hotel will be the first Sensatori resort in the Americas located in the Riviera Maya.
As a Gourmet Inclusive property, whereby guests savor every detail of their environment, Azul Sensatori Hotel is perfectly aligned with Sensatori's mantra to feed the five senses and reach "satori," a Buddhist term meaning "the wow moment." Satori is the instant where you look around and breathe a sigh of contentment, knowing you wouldn't want to be anywhere else in the world. Similarly, from the gourmet cuisine to the variety of resort services, fine d'ecor, and amenities, every aspect of the renowned Gourmet Inclusive concept is designed to create a unique vacation that fosters togetherness for couples and families. The fusion of Gourmet Inclusive and Sensatori is a true joining of the senses, promising to deliver the ultimate vacation experience.
"We are very proud to join forces with the largest travel company in the world, TUI, to merge Sensatori's 'wow moments' with Azul Hotels by Karisma's celebrated Gourmet Inclusive philosophy," said Mandy Chomat, vice president of sales and marketing for Premier Worldwide Marketing, exclusive representatives for Azul Hotels by Karisma. "Azul Sensatori Hotel mutually elevates Sensatori and Azul Hotels by Karisma, ensuring both collections meet one another's unparalleled expectations of excellence."
Jeremy Ellis, head of innovation and CRM at TUI Travel PLC, a division of TUI AG, commented, "When we looked to introduce Sensatori in the Riveria Maya, we immediately sought Azul Hotels by Karisma because of our close, longstanding relationship. We greatly admire the caliber of product delivered as a part of the Gourmet Inclusive philosophy, with its many distinctive details from beach butlers and swim-up suites to expansive kids and teen centers and its notable eight course 'Author's Dinner' at Le Chique Restaurant. As natural counterparts, we are looking forward to raising the bar with Azul Sensatori Hotel by Karisma."
Azul Sensatori Hotel by Karisma opens on Oct. 1, 2008 in the Riveria Maya. Hotel reservations can be booked through a Gourmet Inclusive Vacation Consultant or by calling 1-888-280-8810 or visiting www.azulhotel.com.
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