Layia Launches in Dubai

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. October 14, 2008

DUBAI, UAE, April 23, 2008. Layia Hospitality is a new company with a dynamic vision to transform the hospitality industry in the Middle East and North Africa.

Layia Hospitality is creating a world-class collection of four and five-star hotels, luxury serviced villas and fully furnished apartments, with its first property set to open in TECOM in Dubai this summer.

Founded by Daniel Hajjar, a veteran hotelier with over 25 years of experience gained in senior executive positions, and GGICO (a public trading company), Layia Hospitality is committed to delivering superior standards on all levels.

"At Layia Hospitality we only operate properties that are beneficial to the community, profitable to owners and add value to the Layia brand. We aim to be the hotel management company of choice for owners of properties, potential customers, suppliers and employees alike. We strive to make a refreshing difference in the delivery of a world-class product through dynamic hands-on leadership. Everything we do at Layia will be delivered with the utmost professionalism and always in a relaxed and confident manner," explains Daniel Hajjar, Managing Partner, Layia Hospitality.

Three distinct brands will make up the Layia Hospitality portfolio: Layia Hotels, Living Courts and a three-star hotel brand that is soon to be announced. Layia Hotels contains three elements: Layia Hotels, Layia Hotel Apartments and Layia Serviced Villas.

Layia Hotels are warm, comfortable, modern and stylish. Each property provides not only efficient business facilities but also takes into consideration the wellness of the guests' body and soul with spacious, well-designed rooms where the emphasis is on superb quality beds. Layia Hotels will develop a collection of four- and five-star properties

With all the benefits of a home environment, all Layia Hotel Apartments will offer both short and long-stay guests convenience and peace of mind, particularly when relocating to a new city with their family. Comprehensively furnished and well-appointed, Layia Hotel Apartments offer a high level of comfort while offering more competitive rates than in conventional hotels, making them a true alternative to hotels for those seeking larger accommodation with similar services.

Offering customers and their families the same benefits as the hotel apartments, the ready-to-move-in Layia Serviced Villas are the ideal choice particularly when relocating to a new city. Providing the ultimate in convenience, all villas are fully furnished and well-appointed in a modern yet simple style. With a choice of three-, four- or five-bedroom units, Layia Serviced Villas offer unbeatable flexibility, even down to the rental terms. Layia's exclusive compounds of serviced villas provide a concierge desk, security, housekeeping and maintenance around the clock as well as recreational facilities including a pool, a playground and a day-care centre for children. Adding an extra level of convenience, all our compounds offer food and beverage services.

Located within the heart of cities, Living Courts provide furnished apartments fully equipped down to the smallest detail. Combining basic hotel services with a self-catering solution, Living Courts properties provide the perfect solution for business executives and holiday-makers alike. Convenience and peace of mind come as standard with housekeeping services, maintenance and security around the clock. Living Courts properties provide a high quality alternative for those seeking a home environment for either a long or short-term stay.