aloft Dulles North Reaches Construction Milestone

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. October 14, 2008

WHITE PLAINS, NY, April 30, 2008. Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and the Buccini/Pollin Group (BPG) along with PM Hospitality Strategies, Inc. (PMHS) announced the "Topping Out" of aloft Dulles-North currently under construction at 22390 Flagstaff Plaza, Ashburn, VA 20148. The "Topping Out" ceremony signifies the end of major construction on the exterior of the hotel, and the shift in focus toward the interior components, as the hotel prepares for its opening in mid November, 2008. The ceremony held Tuesday, April 22, 2008 was attended by officials of BPG, PMHS, Morgan-Keller, the Loudoun County Convention and Visitors Bureau and the Loudoun County Economic Development Board.

The 136-room aloft Dulles-North is located in Ashburn, Virginia just minutes from Dulles International Airport offering business and leisure travelers easy access to the cities nearby business centers and historic local attractions. The hotel is one component of the new Moorefield Station Center, a mixed-use commercial development currently under construction, featuring hotel, retail, office and restaurants similar to PF Changs, Best Buy, Target, Sport's Authority and other major retailers who are scheduled to open in 2009. The aloft Dulles-North is expected to open its doors in mid November of 2008. BPG/PMHS plans on opening two more aloft branded hotels near Baltimore Washington-International Airport, Maryland and in historic downtown Wilmington, Delaware.

As a Vision of W Hotels, aloft is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. aloft offers a total sensory experience, with guest lofts featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centerpiece of the loft room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with oversized walk-in showers and amenities created by Bliss(R) spa. Each guest loft is also a combination high-tech office and entertainment center, featuring wireless internet access and plug & play, a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a large flat panel HDTV ready television for optimal sound and viewing.

Designed in conjunction with world-renowned David Rockwell and the Rockwell group, aloft stays true to W's heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyz. The re:charge fitness center and splash, the indoor or outdoor pool, give travelers options to de-stress and re-energize; while re:fuel by aloft, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24-hours a day.

The first aloft hotels are targeted to open in the summer of 2008, with locations expected to be anytown/anywhere... For more information on aloft, please visit www.alofthotels.com.