Starwood Announces in Mexico City

. October 14, 2008

MEXICO CITY, Septmber 30, 2005. Starwood Hotels & Resorts Worldwide, Inc. announced today plans to build the first St. Regis Hotel in Latin America. Scheduled to open in 2007, the St. Regis Hotel, Mexico City is owned by Grupo 1818, a group of several prominent Mexican real estate investors and developed by Ideurban Consultores, one of the largest real estate development companies in Mexico. When it debuts, the St. Regis Hotel, Mexico City will boast the city's most luxurious accommodations, targeting discriminating travelers and locals alike with 189 luxuriously appointed guest rooms and suites and approximately 100 stunning private residences.

Known for its signature butler service, exquisite design and indulgent spas, St. Regis is among the world's most revered luxury hotel brands with 10 award-winning properties around the globe. As with all St. Regis properties, the St. Regis Hotel, Mexico City will boast a second-to-none location, ideally situated on distinguished Reforma Avenue. Hotel guests and Residence owners will enjoy full access to the hotel's opulent services and amenities including its butler service, an exclusive Remede Spa, fine dining restaurants and wine cellar.

"We continue to aggressively yet very selectively grow the St. Regis brand, setting our sites on only the most desirable addresses, and we consider Mexico City to be among the world's most vibrant international destinations, and this particular location especially stellar," said Stephen Alden, Senior Vice President of St. Regis Hotels & Resorts.

Reputed for working with the world's finest architects and designers, the St. Regis Hotel, Mexico City will unveil a landmark building designed by renowned architect Cesar Pelli, recognized worldwide for such remarkable structures as the Torre de Cristal in Barcelona and the International Finance Center in Hong Kong. Toronto's Yabu Pushelberg will oversee the interior design of the building, masterfully utilizing design elements that reflect a contemporary style executed in the finest finishes. Yabu Pushelberg is also heading the interior design of the highly-anticipated St. Regis Hotel, San Francisco, which will open this November.

"We are thrilled to be partnering in this exceptional project with the finest professionals in their respective fields, including Pelli Studios for architecture, Yabu Pushelberg for interior design, and St. Regis, a brand which is setting the standard for luxury hospitality," said Mr. Isaac Hamui president of Grupo 1818.

"As the St. Regis brand's first foray into Latin America, this is an extraordinary announcement for the region. Mexico City is an exceptional destination for both business and leisure travelers and we are proud to be able to add this splendorous property to the already remarkable portfolio of hotels and Starwood owns and manages in the country," said Osvaldo Librizzi, President Starwood Hotels & Resorts, Latin America Division.

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