Concept Amenities Launches Hypoallergenic Amenities

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. October 14, 2008

MAY 22, 2008. Did you know it is estimated that approximately 40 million US citizens have some type of skin allergy? It is estimate that some 15-20% of all travellers have a skin allergy of some type or another. From our research, we believe that there has never been a dedicated; independently derma logical tested - hypoallergenic guest amenity range........UNTIL NOW:

---|-may well be the most innovative and exciting new guest amenity product range in the past 20 years

---|-learn more from the web site: www.pureideology.com

---|-represents a break-through guest amenity product that will offer huge Value Add Benefits to guests staying at Hotels that provide this unique product. By break-through we mean that this program could be offered to any Hotel regardless of current guest amenity contracts as it is a Value Add Program to the Hotel guests and should not conflict with existing guest amenity programs.

---|- can be offered as a stand alone guest amenity program in all rooms or in select rooms at any Hotel that has initiated an "allergy-free" room program.

---|- can be offered as a VAP (Value Add Product) Kit to guests booking through the internet where the Hotel can offer an amenity kit as an option when guests are making their "on-line" reservation.

---|- Kits will become a profit centre for Hotels or can be offered as a complimentary "on request" item......profits generated from the sale of the retail kits can offset "in-room" guest amenity expenditure

---|- Kits will become a profit centre for the Hotels and can be sold as an "add on" to guests as follows:

• when guests are making an "on-line" booking

• as a mini-bar amenity for purchase

• as an travel kit that can be purchased from the front desk

• or promoted in every guest bathroom as an essential travel size gift for family; friends or loved ones at home who may have use for such a product.

o We will ship kits anywhere in the world from our LA warehouse (freight at cost to customer)