Cancun, a Diamond Jewel Destination

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. October 14, 2008

NEW YORK, NY, June 27, 2008. Only one word is needed to convey the feeling of being transported to a different and magical world: Cancun. Magnificent turquoise waters, white-sand beaches, awe-inspiring natural wonders, a variety of entertainment complexes with endless possibilities, luxury resorts, professional golf courses and exquisite cuisine that combines culture, flavor and beauty in every dish. Cancun has something for everyone.

With such an abundance of natural beauty, it's only right that man do his best to enhance this idyllic location, and the Cancun Elite Resorts are up to the challenge. These five resorts- whose hotels and restaurants have been awarded a total of 51 diamonds by the American Automobile Association for their hospitality and culinary excellence- represent the best in premium tourism.

In this way, Cancun continues to prove its utter uniqueness by offering the highest quality tourism services to the elite traveler, who is in search of a combination of truly exclusive experiences and superlative service.

Cancun's Five Diamond hotels are The Ritz-Carlton Cancun, J.W. Marriott Cancun Resort & Spa, Paraiso de la Bonita Resort & Thalasso and Fiesta Americana Grand Coral Beach, while Le Meridien has been awarded a Four Diamond rating. All have something unique to offer the tourist, from Fiesta Americana's convenient location near the center of the city to Marriott's first-class spas, Le Meridien's comfort, Paraiso de la Bonita's exclusivity and the exquisite culinary experience offered by The Ritz Carlton.

Three-fourths of Cancun's hotels are rated five-star or more- the highest rating in Latin America - and numerous other hotels have received the AAA's coveted 5 Diamond distinction, which is awarded to hotels that offer quality guestrooms, dining and facilities and a high level of service and customer satisfaction. Twenty percent of the hotels that have been inspected in Cancun have achieved a 5 Diamond-level rating, something that is generally obtained only by 3%-5% of hotels in other cities.

With its combination of first-class accommodations, luxury amenities and natural charms, as well as a unique selection of hotels for every taste Cancun attracts international celebrities such as Tom Cruise, Jennifer Lopez, The Rolling Stones just to name a few.

Another highlight is Cancun's exquisite gastronomy. The mysteries of oriental cooking, the simplicity of Italian dining and the tempting traditional Mexican Caribbean dishes make Cancun a center for gourmet cuisine. Cancun has three Five Diamond restaurants - The Club Grill and Fantino at the Ritz Carlton and Le Basilic at the Fiesta Americana Grand Coral Beach - all which offer a feast for the senses with every dish.

Cancun also is a world leader in restaurant distinction. Mexican certification granted by the Secretary of Tourism to establishments that comply with the standards and recommendations of the World Health Organization.

Capitalizing on its status as a duty-free zone, Cancun is also a shoppers' paradise, with over 2,000 stores, boutiques and shopping centers featuring leading international brands, the latest in jewelry, gift products, accessories and the latest fashion trends.

Golfing legends have also made their mark in Cancun, sharing their passion for the sport with the most discriminating golfers. Jack Nicklaus, Nick Price and Greg Norman are among the designers of the 9 courses currently in existence and 3 others that are presently under construction. The most recent,, the Norman-designed Playa Mujeres Golf Club, located just 7 miles north of Cancun, has become a must visit for the most demanding golfers. This 18-hole professional course offers an experience that is simply unparalleled, surrounded by the Caribbean Sea, the Chachmochuc Lagoon and jungle vegetation, and features plant species that are unique to that region.

Cancun lures visitors with a world of immeasurable possibilities including a vacation setting where rest and relaxation are the only rules. When it comes to rejuvenation, health and luxury, Cancun's spas offer the most advanced techniques and treatments, combining the use of native herbs, ancient Mayan healing rituals, and the most cutting-edge technology for reducing and eliminating tension and stress, such as the famed chocotherapy and hot stone massages.

By offering a range of tourism services of the utmost quality, day after day, Cancun reinforces its position as a complete, exclusive and deeply unique destination.