Shangri-La Website Goes Multi-lingual
NOVEMBER 3, 2006. Shangri-La Hotels and Resorts is launching its full version Chinese and Japanese website today on www.shangri-la.com.
This is the first time in the group's history to establish such full-scale Chinese and Japanese sites, with one-to-one language switching on content pages. Significant upgrading and development on the functions and appearance of the English website were introduced in January 2005, based on a series of customer focus group studies in Beijing, Tokyo, Singapore and Hong Kong. The Chinese and Japanese websites mirror the English website with improved content and site navigation, and expanded functions and services, such as specialized pages on CHI Spas, destination information, and more.
The "CHI Spas" page features the overview, philosophy and visuals of Shangri-La's first luxury spa brand. CHI's signature therapies are based on the five elements of metal, water, wood, fire and earth. Visitors can identify their own personal element sign and associated characteristics by answering a few simple questions online.
"Destination Information" is available on each hotel's web page, featuring five days' weather forecast as well as "Quick Facts" including currency converter, language, time zone, measure, electricity, plug type and mobile phone system.
"Our Chinese and Japanese websites make it easy, fun and informative for our Chinese and Japanese customers to explore Shangri-La," said Michael Leong, director of corporate e-business of Shangri-La Hotels and Resorts. "The new websites will encourage continued growth from these two key markets, which already comprise a? significant 29 per cent of our business."
Hong Kong-based Shangri-La Hotels and Resorts, Asia Pacific's leading luxury hotel group, currently manages 46 hotels under the five-star Shangri-La and four-star Traders Hotels brands, with a rooms inventory of over 21,000. The group has over 30 projects under development in Canada, mainland China, India, Malaysia, Maldives, Mongolia, Oman, Philippines, Qatar, Thailand, the United Arab Emirates and the United Kingdom. For more information and reservations, please contact a travel professional or access the website at www.shangri-la.com .
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