Viceroy Miami to Debut February 2009

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. December 09, 2008

MIAMI, FL, December 9, 2008. 2009 ushers in a new era for Miami's celebrated hotel landscape as Viceroy Hotels, Resorts & Residences from Kor Hotel Group proudly announces the East Coast arrival of its glamorous Viceroy brand, and its first new build, with the opening of Viceroy Miami in February 2009. The 50-story residential-hotel forms the centerpiece of the groundbreaking ICON Brickell project, a three-tower "city within a city" being developed by Jorge Perez of The Related Group on ten bay front acres along prestigious Brickell Avenue. Acclaimed designer Kelly Wearstler brings her inimitable style to the sumptuous interiors of ICON Brickell's Viceroy tower, while two additional residential towers are equally eye-popping with a world-class spa and two-acre outdoor living room. Complemented by the iconic architecture of Arquitectonica, Viceroy Miami is certain to elevate standards within Miami's luxury offerings.

"Miami's burgeoning Brickell neighborhood is the perfect setting for Viceroy's East Coast expansion," said Brad Korzen, CEO and Founder of Kor Hotel Group. "With its financial district legacy, upscale residences and cultural environment, Brickell is quickly becoming a major center for fine living, work and play. Viceroy Miami epitomizes our progressive vision of hospitality through its ideal location, stunning design, refined dining experiences and personalized amenities certain to impress - it exemplifies the brand's polished, urbane sensibility and suits the cosmopolitan spirit of Miami perfectly."

A Graceful Mingling of Elegance and Mischief

Tapping her talent for sophisticated cultural interplay, Wearstler has intertwined modern polish with timeless East Asian accents in the design of Viceroy Miami's 168 guestrooms. This sensual style also adorns the hotel lobby, a signature restaurant, event spaces and an exclusive rooftop pool-lounge on the 50th floor reserved for Viceroy guests and ICON homeowners. A rich color palette offsets classic forms and organic finishes, creating an intimate tone across the grand scale of ICON's glass and steel profile.

Viceroy Miami's residentially appointed guestrooms and suites display Wearstler's exquisite taste, with luxurious comforts, personalized touches and the latest modern necessities. On the 15th floor, with views across Miami, Viceroy's signature restaurant will serve simply prepared seafood accentuated by Latin and Asian flavors in an indoor-outdoor setting overlooking ICON Brickell's impressive pool. Delicate inlaid screens underscore its East Asian d'ecor, as does a sleek 27-foot bar of swirling onyx. Open to the public, the restaurant spills out onto a two-acre deck that unites the ICON towers and houses an array of whimsical amenities and entertainment options.

The focal point of ICON'S theatrical amenities deck, a meandering 300-foot water feature incorporates a wading pool, a 50-person hot tub and the longest infinity-edge pool in Florida. Along the way reside the poolside Caf'e Icon, an outdoor fireplace fronted by a stunning mosaic "rug," a whimsical life-size chess set, and a 28,000 square-foot urban spa. The dramatic spa offers 10 treatment rooms, a 5,000 square-foot water lounge and a screening room.

Atop the 50th floor of Viceroy Miami, Club 50 offers the city's most exclusive indoor-outdoor lounge and private rooftop pool, with spectacular views unequalled in Miami.

To herald the launch, guests are invited to personally make the Viceroy motto "Memento Vivere" (Remember to Live) their own when they reserve the "Viceroy Miami Debut" package. Guests can indulge in the Viceroy experience, with a 40% savings, through the new hotel's standout features, from sumptuous quarters to dining, pampering and indulging. Package includes:

o Two nights of accommodation in a Viceroy King Room

o Spa lunch including a menu of raw, organic delights

o Body Treatment (75 minutes) or Canvas Massage (90 minutes): Both custom-designed to meet your needs.

o Viceroy Signature Spa Treatment: The ultimate fusion of science and luxury, designed to restore the face's youthful appearance, leaving it revitalized and looking luminous.

o Blooming Flower Hand and Foot Ritual: The essential oils of Chinese Jasmine and Wildcrafted Indonesian Ginger are the key ingredients used in this luxurious hand and foot ritual. Essential oils of Mandarin gently caress your hands while gentle exfoliation of micro algae and vitamins A and E smooth the skin. A Shiatsu-inspired massage melts away tension.

Package starts at $1,050 for two nights, excluding tax and service charges. The package represents a 40% discount, including the complimentary spa components valued at $750, and will be valid February through May 31, 2009. Reservations can be made by calling (866) 781-9924 or visiting www.viceroymiami.com.

The debut of Viceroy Miami sets in motion a new phase of Viceroy Hotels, Resorts & Residences expansion, with the brand's first overseas rendition, Viceroy Anguilla, set to open in Spring 2009. Miami is also home to the newly re-designed flagship property of Kor's Tides brand, The Tides South Beach.

For further design details, interviews, images or other additional information, please contact Hawkins International at the numbers listed above or visit viceroymiami.com. Viceroy Miami is located at 485 Brickell Avenue in Miami, FL.