Industry Marketing Pro Focuses on Assisting Owners and Independent Properties
NEW YORK, NY, January 16, 2006. Drawing on 20 years of success handling marketing, sales and yield management for a variety of highly visible properties in the U.S., Brenda G. Fields has launched Fields & Company to assist independent hotel owners and operators achieve profitability in spite of market current market conditions.
Several world class hotels have engaged Fields to develop marketing and operations plans to help turn-around declining sales resulting from increased competition from nearby chain-affiliated properties. "These properties are most vulnerable during times of economic uncertainty when chains can use economies of their size to compete." according to Fields
"Our mission," she continued, "is to help owners achieve success by creating a comprehensive strategic plan - incorporating marketing, sales, and yield management - which will create a solid foundation to protect properties against changing market conditions."
According to Fields, during these times,many independent properties' sales, marketing and yield management programs are not effective when analyzed on their own merits. The record high operating statistics are due to the strong domestic and leisure demand. Before demand dramatically decreases, independents need to rethink and restructure these programs to compete in today's highly volatile environment.
The company also brings extensive experience in pre-openings and repositioning and was responsible for the successful opening and stabilization of the Paramount Hotel in New York, one of Ian Schrager's first "boutique" hotels. The strategies and sales and marketing structure developed for that high profile property have been used as a prototype for new acquisitions.
Fields & Company has provided marketing consultation to a variety of independent hotels and resorts, ranging from Apple Core Hotels, a group of privately owned and operated hotels in New York, Lajitas, The Ultimate Resort in Texas, to Woodlands Inn and Resort, a AAA Five Diamond property in Charleston, South Carolina.
A former Vice President of Marketing for the formerly Hotel Macklowe, a deluxe hotel and conference center in Manhattan, Fields has helmed the marketing efforts for several premier properties, ensuring the Owner's preferred return by creating and implementing successful and cost effective comprehensive plans.
Contact Brenda Fields at [email protected]; 518-789-0117, or visit her website at www.fieldsandcompany.net
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
