Acquisitions & Hotel Openings

Pulitzer Buenos Aires Hotel to Open in First Quarter of 2011

Buenos Aires, Argentina - January 20, 2011 - Regina Hotels Group, a Spanish Company with over 40 years experience, launches the Hotel Pulitzer Buenos Aires, a four stars design boutique hotel located in Plaza San Martín, right at the heart of the city.

Built in a new 13-storey building which required a US$ 13 million investment, the Hotel Pulitzer Buenos Aires will open its doors during the first quarter of 2011.

The hotel has 104 fully equipped rooms with 10 of them being suites. It also offers two private parking floors for guests, gym, swimming pool, conference rooms, cocktail bar, and a unique sky bar.

Featuring a fresh and cosmopolitan environment, the Pulitzer Buenos Aires is a hotel combining contemporary and sophisticated design details with its own typical Buenos Aires identity.

Far from hotel regular rooms, Pulitzer Buenos Aires stands out thanks to specific touches full of personality. Well-known designer Lázaro Rosa-Violan, from Barcelona’s Contemporain Studio, has been in charge of the decoration. The interior of the hotel is based on avant-garde materials and top-notch technologies.

“We have chosen Buenos Aires, an exciting and passionate city, to open our first hotel outside Europe,” Regina Hotels Group’s General Manager Luis Roig said (www.grhoteles.com).

“Thanks to its delicate interior decoration and its cosmopolitan atmosphere, we expect the Hotel Pulitzer Buenos Aires to become a key meeting point for visitors and both local and international business men,” Roig added.

Offering a contemporary and cozy design, the Hotel Pulitzer Buenos Aires has three conference rooms where companies may organize business meetings, presentations or events for groups, right in downtown.

The Hotel Pulitzer Buenos Aires proposal also includes Visit Easy Food, a fine cuisine combining Argentine regional food and Mediterranean flavors with subtle author’s touches, which provides the possibility of tasting delicious and healthy dishes anytime, from 7 am to 12 pm.

Fernando Golabek – a young chef with a wide international career in famous European restaurants awarded with Michelin stars – is in charge of the menu.

Apart from that, the Hotel Pulitzer Buenos Aires presents the Visit Sky Bar, located on the floor 13, an open space which invites guests to enjoy a relaxed atmosphere, to have a drink and listen to good music in an incredible site where the sky is the only witness.

About Regina Hotels Group

Regina Hotels Group, a Spanish company with experience in the hotel industry since 1967, today has two Hotels in Barcelona (Hotel Regina and Hotel Pulitzer Barcelona), one in Paris (Hotel Pulitzer Paris), and one in Buenos Aires (Hotel Pulitzer Buenos Aires).

The story began in 1967, when it became the owner of the legendary Barcelona Regina Hotel. Then, in the year 2000, the group began its international expansion with the opening of the Hotel Pulitzer Paris, and in 2011 it will open its first hotel outside Europe, the Hotel Pulitzer Buenos Aires.

During two consecutive years (2007 and 2008), the Hotel Pulitzer Barcelona has been chosen as the Best Luxury Hotel in Barcelona by Tripadvisor, the biggest travelers community in the world.

Regina Hotels Group aims at the creation of contemporary design hotels in international top cities.

The elements which differentiate the group’s hotels are their centric location, good service, cosmopolitan environment and delicate interior design for guests to feel in a luxury environment.

To obtain further information:

Christian Atance
Public Relations
Pulitzer Hotel
prensa@hotelpulitzer.com.ar
54 9 11 5725 6013
www.hotelpulitzer.com.ar www.grhoteles.com

Coming Up In The June Online Hotel Business Review


Feature Focus
Hotel Sales & Marketing: The Shift to Digital is Leading the Way
Hotel Sales & Marketing departments have been dramatically transformed in recent years. Advances in technology have prompted changes in consumer buying habits, and these professionals have had to adapt to keep up. Like so many other facets in the industry, the shift to digital is leading the way. An established online presence provides marketing professionals with more direct interaction with their guests; the capacity to collect more detailed information about them; and an increased ability to share their brand stories. These endeavors can be accomplished through website usage but increasingly, social media is assuming a larger role in the digital mix. Social media has moved marketing into a new era. Hotels that offer a good product, at a good value, and consistently deliver that product and price, will benefit from thousands of people who view positive comments on travel review sites. Online reviews continue to be a popular way for users to determine which companies they can trust. And though online marketing may have changed how professionals connect with and convert customers, they still need to focus on traditional marketing channels as well - ones that are cost-effective; protect price integrity; and which generate the most bookings. Some of the larger chains are employing efforts that feature both a top down (global) and bottom up (local) approach to ensure that new business is generated from the greatest number of sources. These include the use of loyalty programs, monthly e-mail newsletters, brand identity tools, advertising campaigns tailored to specific regions, regional marketing co-op programs, and business-to-business marketing campaigns. The November Hotel Business Review will examine some of these critical issues and explore what some sales and marketing professionals are doing to address them.