Acquisitions & Hotel Openings

Pulitzer Buenos Aires Hotel to Open in First Quarter of 2011

Buenos Aires, Argentina - January 20, 2011 - Regina Hotels Group, a Spanish Company with over 40 years experience, launches the Hotel Pulitzer Buenos Aires, a four stars design boutique hotel located in Plaza San Martín, right at the heart of the city.

Built in a new 13-storey building which required a US$ 13 million investment, the Hotel Pulitzer Buenos Aires will open its doors during the first quarter of 2011.

The hotel has 104 fully equipped rooms with 10 of them being suites. It also offers two private parking floors for guests, gym, swimming pool, conference rooms, cocktail bar, and a unique sky bar.

Featuring a fresh and cosmopolitan environment, the Pulitzer Buenos Aires is a hotel combining contemporary and sophisticated design details with its own typical Buenos Aires identity.

Far from hotel regular rooms, Pulitzer Buenos Aires stands out thanks to specific touches full of personality. Well-known designer Lázaro Rosa-Violan, from Barcelona’s Contemporain Studio, has been in charge of the decoration. The interior of the hotel is based on avant-garde materials and top-notch technologies.

“We have chosen Buenos Aires, an exciting and passionate city, to open our first hotel outside Europe,” Regina Hotels Group’s General Manager Luis Roig said (www.grhoteles.com).

“Thanks to its delicate interior decoration and its cosmopolitan atmosphere, we expect the Hotel Pulitzer Buenos Aires to become a key meeting point for visitors and both local and international business men,” Roig added.

Offering a contemporary and cozy design, the Hotel Pulitzer Buenos Aires has three conference rooms where companies may organize business meetings, presentations or events for groups, right in downtown.

The Hotel Pulitzer Buenos Aires proposal also includes Visit Easy Food, a fine cuisine combining Argentine regional food and Mediterranean flavors with subtle author’s touches, which provides the possibility of tasting delicious and healthy dishes anytime, from 7 am to 12 pm.

Fernando Golabek – a young chef with a wide international career in famous European restaurants awarded with Michelin stars – is in charge of the menu.

Apart from that, the Hotel Pulitzer Buenos Aires presents the Visit Sky Bar, located on the floor 13, an open space which invites guests to enjoy a relaxed atmosphere, to have a drink and listen to good music in an incredible site where the sky is the only witness.

About Regina Hotels Group

Regina Hotels Group, a Spanish company with experience in the hotel industry since 1967, today has two Hotels in Barcelona (Hotel Regina and Hotel Pulitzer Barcelona), one in Paris (Hotel Pulitzer Paris), and one in Buenos Aires (Hotel Pulitzer Buenos Aires).

The story began in 1967, when it became the owner of the legendary Barcelona Regina Hotel. Then, in the year 2000, the group began its international expansion with the opening of the Hotel Pulitzer Paris, and in 2011 it will open its first hotel outside Europe, the Hotel Pulitzer Buenos Aires.

During two consecutive years (2007 and 2008), the Hotel Pulitzer Barcelona has been chosen as the Best Luxury Hotel in Barcelona by Tripadvisor, the biggest travelers community in the world.

Regina Hotels Group aims at the creation of contemporary design hotels in international top cities.

The elements which differentiate the group’s hotels are their centric location, good service, cosmopolitan environment and delicate interior design for guests to feel in a luxury environment.

To obtain further information:

Christian Atance
Public Relations
Pulitzer Hotel
prensa@hotelpulitzer.com.ar
54 9 11 5725 6013
www.hotelpulitzer.com.ar www.grhoteles.com

Coming Up In The November Online Hotel Business Review


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Hotel Sales & Marketing: The Heart of the Matter
Of all the areas of a hotel’s operation, perhaps none are as crucial, challenging and dynamic as the Sales and Marketing department. In their rapidly evolving world, change is the only constant, driven by technological innovations and the variable demands and expectations of a diverse traveling public. These professionals occupy a vast, multi-channel universe and it is incumbent on them to choose wisely when determining where and how marketing dollars are to be spent to generate revenue from all their multiple constituencies – individuals, corporate guests, groups and wholesalers. Complicated decisions are made and complex plans are devised, based on answers produced from intricate questions – What is the proper balance between Direct vs. Indirect Channel Sales? What kinds of resources are to be devoted to a comprehensive digital marketing program (website, email, social, blog, text and online advertising) on multiple channels (desktop, tablet and smart phone)? What are the elements driving local market conditions and how can local people be attracted and the local competition bested? How does an operation research, analyze and partner with group business generators, meeting planners, wholesalers, incentive travel companies, corporate travel departments, and franchise-sponsored marketing programs? How can effective sales incentive programs be implemented and how can a strategic marketing campaign be deployed? How are new sales leads prospected, qualified, sold and closed? The November Hotel Business Review will examine some of these critical issues and explore what some sales and marketing professionals are doing to address them.