Acquisitions & Hotel Openings

Pulitzer Buenos Aires Hotel to Open in First Quarter of 2011

Buenos Aires, Argentina - January 20, 2011 - Regina Hotels Group, a Spanish Company with over 40 years experience, launches the Hotel Pulitzer Buenos Aires, a four stars design boutique hotel located in Plaza San Martín, right at the heart of the city.

Built in a new 13-storey building which required a US$ 13 million investment, the Hotel Pulitzer Buenos Aires will open its doors during the first quarter of 2011.

The hotel has 104 fully equipped rooms with 10 of them being suites. It also offers two private parking floors for guests, gym, swimming pool, conference rooms, cocktail bar, and a unique sky bar.

Featuring a fresh and cosmopolitan environment, the Pulitzer Buenos Aires is a hotel combining contemporary and sophisticated design details with its own typical Buenos Aires identity.

Far from hotel regular rooms, Pulitzer Buenos Aires stands out thanks to specific touches full of personality. Well-known designer Lázaro Rosa-Violan, from Barcelona’s Contemporain Studio, has been in charge of the decoration. The interior of the hotel is based on avant-garde materials and top-notch technologies.

“We have chosen Buenos Aires, an exciting and passionate city, to open our first hotel outside Europe,” Regina Hotels Group’s General Manager Luis Roig said (www.grhoteles.com).

“Thanks to its delicate interior decoration and its cosmopolitan atmosphere, we expect the Hotel Pulitzer Buenos Aires to become a key meeting point for visitors and both local and international business men,” Roig added.

Offering a contemporary and cozy design, the Hotel Pulitzer Buenos Aires has three conference rooms where companies may organize business meetings, presentations or events for groups, right in downtown.

The Hotel Pulitzer Buenos Aires proposal also includes Visit Easy Food, a fine cuisine combining Argentine regional food and Mediterranean flavors with subtle author’s touches, which provides the possibility of tasting delicious and healthy dishes anytime, from 7 am to 12 pm.

Fernando Golabek – a young chef with a wide international career in famous European restaurants awarded with Michelin stars – is in charge of the menu.

Apart from that, the Hotel Pulitzer Buenos Aires presents the Visit Sky Bar, located on the floor 13, an open space which invites guests to enjoy a relaxed atmosphere, to have a drink and listen to good music in an incredible site where the sky is the only witness.

About Regina Hotels Group

Regina Hotels Group, a Spanish company with experience in the hotel industry since 1967, today has two Hotels in Barcelona (Hotel Regina and Hotel Pulitzer Barcelona), one in Paris (Hotel Pulitzer Paris), and one in Buenos Aires (Hotel Pulitzer Buenos Aires).

The story began in 1967, when it became the owner of the legendary Barcelona Regina Hotel. Then, in the year 2000, the group began its international expansion with the opening of the Hotel Pulitzer Paris, and in 2011 it will open its first hotel outside Europe, the Hotel Pulitzer Buenos Aires.

During two consecutive years (2007 and 2008), the Hotel Pulitzer Barcelona has been chosen as the Best Luxury Hotel in Barcelona by Tripadvisor, the biggest travelers community in the world.

Regina Hotels Group aims at the creation of contemporary design hotels in international top cities.

The elements which differentiate the group’s hotels are their centric location, good service, cosmopolitan environment and delicate interior design for guests to feel in a luxury environment.

To obtain further information:

Christian Atance
Public Relations
Pulitzer Hotel
prensa@hotelpulitzer.com.ar
54 9 11 5725 6013
www.hotelpulitzer.com.ar www.grhoteles.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.