Acquisitions & Hotel Openings

Pulitzer Buenos Aires Hotel to Open in First Quarter of 2011

Buenos Aires, Argentina - January 20, 2011 - Regina Hotels Group, a Spanish Company with over 40 years experience, launches the Hotel Pulitzer Buenos Aires, a four stars design boutique hotel located in Plaza San Martín, right at the heart of the city.

Built in a new 13-storey building which required a US$ 13 million investment, the Hotel Pulitzer Buenos Aires will open its doors during the first quarter of 2011.

The hotel has 104 fully equipped rooms with 10 of them being suites. It also offers two private parking floors for guests, gym, swimming pool, conference rooms, cocktail bar, and a unique sky bar.

Featuring a fresh and cosmopolitan environment, the Pulitzer Buenos Aires is a hotel combining contemporary and sophisticated design details with its own typical Buenos Aires identity.

Far from hotel regular rooms, Pulitzer Buenos Aires stands out thanks to specific touches full of personality. Well-known designer Lázaro Rosa-Violan, from Barcelona’s Contemporain Studio, has been in charge of the decoration. The interior of the hotel is based on avant-garde materials and top-notch technologies.

“We have chosen Buenos Aires, an exciting and passionate city, to open our first hotel outside Europe,” Regina Hotels Group’s General Manager Luis Roig said (www.grhoteles.com).

“Thanks to its delicate interior decoration and its cosmopolitan atmosphere, we expect the Hotel Pulitzer Buenos Aires to become a key meeting point for visitors and both local and international business men,” Roig added.

Offering a contemporary and cozy design, the Hotel Pulitzer Buenos Aires has three conference rooms where companies may organize business meetings, presentations or events for groups, right in downtown.

The Hotel Pulitzer Buenos Aires proposal also includes Visit Easy Food, a fine cuisine combining Argentine regional food and Mediterranean flavors with subtle author’s touches, which provides the possibility of tasting delicious and healthy dishes anytime, from 7 am to 12 pm.

Fernando Golabek – a young chef with a wide international career in famous European restaurants awarded with Michelin stars – is in charge of the menu.

Apart from that, the Hotel Pulitzer Buenos Aires presents the Visit Sky Bar, located on the floor 13, an open space which invites guests to enjoy a relaxed atmosphere, to have a drink and listen to good music in an incredible site where the sky is the only witness.

About Regina Hotels Group

Regina Hotels Group, a Spanish company with experience in the hotel industry since 1967, today has two Hotels in Barcelona (Hotel Regina and Hotel Pulitzer Barcelona), one in Paris (Hotel Pulitzer Paris), and one in Buenos Aires (Hotel Pulitzer Buenos Aires).

The story began in 1967, when it became the owner of the legendary Barcelona Regina Hotel. Then, in the year 2000, the group began its international expansion with the opening of the Hotel Pulitzer Paris, and in 2011 it will open its first hotel outside Europe, the Hotel Pulitzer Buenos Aires.

During two consecutive years (2007 and 2008), the Hotel Pulitzer Barcelona has been chosen as the Best Luxury Hotel in Barcelona by Tripadvisor, the biggest travelers community in the world.

Regina Hotels Group aims at the creation of contemporary design hotels in international top cities.

The elements which differentiate the group’s hotels are their centric location, good service, cosmopolitan environment and delicate interior design for guests to feel in a luxury environment.

To obtain further information:

Christian Atance
Public Relations
Pulitzer Hotel
prensa@hotelpulitzer.com.ar
54 9 11 5725 6013
www.hotelpulitzer.com.ar www.grhoteles.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.