A New Fleet Of Hybrid Cars Will Help To Promote New Travelodge Hotel Openings In The UK
UNITED KINGDOM, August 8, 2005. Travelodge, the UK's number one budget hotel brand has acquired a fleet of the hottest eco-friendly hybrid cars to help promote its new hotel openings throughout the UK. The new Toyota Prius cars will replace the existing fleet of Smart cars that have been in operation for the last 12 months.
Guy Parsons, Travelodge Sales and Marketing Director said: " We are a budget operator, and constantly working at opportunities to promote our brand messages in low cost ways. The new hybrid car gives us the opportunity to go the extra mile to deliver targeted messages throughout the UK at a low cost whilst helping to protect our environment. It's a win, win, win action solution".
Hybrid cars cleverly combine petrol power with an electric motor. The engine charges the battery during deceleration and heavy breaking. This new generation of hybrid cars have been designed to be practical whilst incorporating low running costs. Ideal for central London as they are exempt from the congestion charge.
The 1.5-litre VVT-i Prius cars, have been re-branded in Travelodge's new brand identity will be driven by hotel managers throughout the UK to promote their latest hotel opening in their area. In between new hotel openings the cars will be used in Central London to promote the Travelodge low-cost room rate price message - Rooms from lb26 and lb46 in central London.
Travelodge is planning to opening a further 20 hotels from now to the end of 2005 in major city centres and airport locations such as Manchester Airport. London City Airport, Preston, Dundee, Norwich and Nottingham. The cars will be used to support other local marketing activity.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
