CXO Media Announces Distinguished Speaker Line-Up for First CMO Perspectives(R) Conference

Marketing Executives from Consumer Products, Travel and Entertainment Industries Collaborate Cross-i

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. October 14, 2008

FRAMINGHAM, MA, August 11, 2005. IDG's CMO magazine announces a comprehensive roster of diverse and distinguished corporate marketing executives from the consumer products, travel and entertainment industries at the first inaugural CMO Perspectives(R): Making the Right Connections conference from September 18-20 at The Broadmoor hotel and resort in Colorado Springs. The conference, featuring a keynote address by Charlotte Beers, world-renowned global marketing authority, brings together a wealth of marketing luminaries to share best practices and discuss solutions to today's most pressing marketing issues with themes common across industries.

CMO Perspectives speakers comprise a "who's who" in consumer marketing. In addition to Beers, experts include:

Consumer Products (includes retail merchandising and consumer applications)

Dean Barrett, SVP Global Marketing, McDonald's Corporation: addresses how to structure a global marketing organization and strategy to create brand acceptance and capture market share around the world.

Jeff Bell, Vice President, Chrysler and Jeep(R) Chrysler Group, DaimlerChrysler AG: illustrates how sales and marketing can benefit from a relationship where they work to complement each other and discusses solid approaches to connecting the two groups.

Carter Cast, President Walmart.com, Wal-Mart: gives CMOs a framework to exceed CEO expectations by contrasting and comparing their experiences with the market's demands.

Diane Gulyas, CMO and CSO, DuPont: shares DuPont insights, keys to success and elements of its market-driven innovation process, exploring how marketing and innovation come together to expand the available market space with tools and techniques that transcend markets and industries.

Steve Knox, CEO, Procter & Gamble Tremor: helps determine which existing and emerging technologies hold the most promise for marketing organizations, including how to justify the cost, and identify and overcome operational challenges.

Sylvia Lagnado, Global Brand Director, Unilever: explains what works and what doesn't when it comes to using technology to send the right message to the right audience, and demonstrates how to educate the rest of the organization, particularly senior-management peers.

Scott LaPorta, President and General Manager U.S. Levi Strauss SignatureTM Brand, Levi Strauss & Co.: provides solutions on how to create and maintain customer loyalty by revealing best practices to redefine the corporate image, increase overall awareness, meet customer needs and create a more excited, engaged consumer base.

Travel and Entertainment (includes sports and hospitality)

Karen Durkin, EVP/CMO, Ladies Pro Golf Association: demonstrates new and unique ways to interact with new customers and increase loyalty among existing customers.

David Norton, Senior Vice President of Relationship Marketing, Harrah's Entertainment, Inc.: looks at some of the metrics used, as well as the communication processes employed when it comes time to demonstrate ROI.

Spense Kramer, Vice President Marketing, Virgin America & Roger VanDerSnick, Vice President Marketing, NASCAR: illustrate how a comprehensive brand-management strategy plays a critical role in corporate growth, demonstrating how brands and brand equity deliver marketplace value, attract new customers, build customer loyalty, establish reputations and affect an organization's integrity.

Tom O'Toole, Senior Vice President, Hyatt Corporation: demonstrates how proper collaboration with the CIO impacts virtually every aspect of marketing operations and illustrates how to use the CIOs knowledge and experience to strengthen the relationship. The relationships between customers and corporations are more complex than ever, with customers knowing and demanding more of the marketplace suppliers. The consumer products and entertainment industries represent the knife-edge of consumer interaction, and include many of the largest, most commanding corporations in the world. CMO magazine convenes the brightest stars from consumer marketing to understand and manage the human relationships that fuel marketing and business success.

"The mission of CMO Perspectives is to focus on the collaborative mindset that CMOs need to win the ROI battle with top management and create high-performance, technology-enabled marketing organizations," says Rob O'Regan, editor in chief of CMO magazine. "When the nation's top marketers join forces in Colorado Springs this fall, we know the energy will be not only palpable but also dynamic and exceptionally productive."

At the inaugural 2005 CMO Perspectives conference, Making the Right Connections, senior marketing executives will convene to explore the strategic and tactical role of marketing within organizations and how to best gain the trust and respect of senior management.

Conference Sponsors:

Today's leading technology vendors and innovators are partnering with CMO magazine to deliver its inaugural conference. Sponsors for this year's CMO Perspectives are: Aprimo, Incorporated; Biz360 Inc.; Click Tactics, Inc.; Omniture, Inc.; SAS Institute Inc.; Siebel Systems, Inc., and Unica Corporation.