Lexington's Growth Creates a Legacy within the Industry

Eight new additions in 2013

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. June 05, 2013

CLEVELAND, June 5, 2013 - It's turning out to be another banner year for Lexington by Vantage®, a collection of inns, hotels, and suites. Through the first five months of 2013, Lexington has added eight new properties that range from select-service inns to a full-service Las Vegas casino hotel and an international resort.

The Lexington Legacy soft brand, which launched at the beginning of the year, has already added three iconic properties and 1,030 rooms to its portfolio. These include the New Kuta Hotel in Bali, Indonesia, which is surrounded by a championship golf course and features stunning views of the Indian Ocean; The Lions Gate Hotel & Conference Center in Sacramento, CA, which offers a unique combination of historic charm and modern-day amenities; and most recently, the D Las Vegas Casino Hotel, an award-winning, iconic property located on the world-famous Fremont Street Experience.

“The Lions Gate has been an important part of this community for nearly 75 years and it was very important that we maintain our historic name and reputation,” said Jeroen Gerrese, Asset Manager/GM of the Lions Gate Hotel. “Lexington allowed us to keep our name and maintain our independence, yet provides the reservation, distribution, and marketing services that have helped us expand our reach and provide the potential for more revenue and reservations than ever before.”

Lexington Inn has also continued its exceptional growth with the addition of five properties and 330 rooms in the upper midscale segment. These properties include the Lexington Inn at JFK Airport in Jamaica, NY; the Lexington Inn in Hammond, LA; the Lexington Inn & Suites in Yuba City, CA; the Lexington Inn & Suites Reno (NV) Airport; and the Lexington Inn in Holbrook, AZ.

“Lexington has been so easy to work with,” said Arun (Ray) Patel, owner of the Lexington in Yuba City. “We have the freedom to make our own decisions about how to run our hotel, yet they are always available to provide assistance with our marketing efforts and operation procedures. Plus, with much lower fees than we were paying before, we have been able to reinvest in our property and restaurant and that is definitely helping our bottom line.”

Vantage Hospitality Group is the parent company of Lexington by Vantage, as well as limited-service brands Americas Best Value Inn®, Canadas Best Value Inn® and Value Inn Worldwide®, and is the world's eighth largest hotel company with over 1,000 properties. Vantage's CEO, President and Founder, Roger Bloss, attributes Lexington's growth to many factors.

“The economy is continuing to do well and hotel owners are optimistic about the future. Plus, hoteliers in the midscale to upscale segments are really embracing Lexington's cost-effective membership affiliation model that provides low fees (resulting in high franchise fee value, according to HVS); short-term agreements; reasonable brand standards; a voice and vote in the brand; and the most comprehensive resources in the industry. The combination of greater freedom and a better ROI has been a proven draw year after year.

“Whether it's an independent hotel that wants to maintain its name with Lexington Legacy, or a branded property that is looking to make a complete change, Lexington has proven to be the right brand. No one else can offer the flexible fee structure and the comprehensive distribution, marketing, and revenue management resources that Lexington provides.”

For more information about the benefits of Lexington by Vantage, visit JoinLexington.com or call 888-316-2378.

About Vantage Hospitality Group, Inc.
Headquartered in Coral Springs, Florida, Vantage Hospitality Group is the 8th largest hotel company worldwide with over 1,000 hotels independently owned and operated, and the only hotel company to be ranked on the 2006, 2007, 2008, 2009, 2010, 2011 and 2012 Inc. 500/5000 List of America's Fastest-Growing Private Companies. Vantage Hospitality's first hotel brand, Americas Best Value Inn, is a leader in the limited-service segment (including Value Inn Worldwide and Canadas Best Value Inn) throughout North America and has been recognized by the lodging industry as the fastest-growing chain over the past decade. The company recently added the Value Inn Signature and Value Hotel Worldwide segments, created specifically to fill a void in the international market. Vantage continues to grow with the Lexington Inn and Lexington Hotel brands (Vantage's midscale to upscale brands) and through affiliations with Vantage Hotel Management (management and operations covering all brands and independent properties), Vantage Insurance Services (a full-service insurance agency specializing in insurance for the hospitality industry), and Brown Nester Hospitality Services (offering comprehensive hotel brokerage and related services). Visit www.JoinABVI.com, www.JoinLexington.com, www.VantageHospitality.com, www.VantageHotelManagement.com, www.VantageInsuranceServices.com or www.BrownNester.com for more information.

Contact:
Al Cohen
Vantage Hospitality Group
888-316-2378
[email protected]