Pacifica Hotels De-flags & Closes Sunrise Hotel, Redondo Beach, CA to Begin $13 Million Renovation

Irvine, CA - January 13, 2014 - Pacifica Hotels, the largest owner and operator of boutique hotels on the California Coast, announced today the closing of the Sunrise Hotel in Redondo Beach, CA, as it begins a $13 million renovation. This King's Harbor hotel is scheduled to re-open in early summer 2014, as an independent property. The full renovation will include the addition of balconies on the ocean-facing guestrooms, a second level outdoor lounge with views of the ocean and marina, a completely remodeled lobby, and an expansive portico that ties in architectural elements from the city's cultural history.

The Sunrise Hotel is located in one of Southern California's most beloved beach communities, Redondo Beach. Perfectly positioned near downtown Redondo Beach and the marina, Sunrise Hotel allows visitors to indulge in local water sports, outdoor activities, dining, shopping and nightlife.

This overhaul and de-flagging is consistent with Pacifica's ongoing strategy of delivering exceptional hospitality experiences to guests. Over the past two years, Pacifica Hotels has made numerous strategic acquisitions, renovations and flag changes to strengthen its brand. Most recently, this initiative included a brand change and renovation at the Blue Sea Beach Hotel in San Diego. The ocean-front hotel is remaining open during the renovation and is scheduled to debut the revamp in April 2014. Additionally, Pacifica closed the Marina del Rey Hotel, the first hotel built in Marina del Rey, for a $20 million renovation. It is scheduled to re-open in Fall 2014. Rounding out the end of 2013, Pacifica also announced the de-flagging of the Fireside Inn in Cambria, CA from Best Western.

"The Sunrise Hotel is one of the longest standing assets within the Pacifica portfolio. We are very excited to renew our lease with the City of Redondo Beach and take this property to the next level," said Pacifica Hotels' President Matt Marquis. "We believe the planned renovations will complement the wonderful location, and the hotel will be a key asset in this important seaside district of Redondo Beach."

As the largest owner and operator of boutique hotels on the Pacific Coast, these property upgrades are consistent with Pacifica's overall mission to provide exceptional hospitality experiences and unique lodging products to its guests. Pacifica has had great success with its 20+ properties and plans to continue to invest in the hospitality market, expanding and enhancing its brand presence over the next few years.

About Pacifica Hotels

Pacifica Hotels was formed in January of 1993 to consolidate the hospitality operations of Invest West Financial Corporation, which has been involved in the acquisition, development, refurbishing and operating of quality hotel properties and other commercial real estate properties for almost 30 years. Today, Pacifica Hotels is the largest owner and operator of boutique hotels on the Pacific coast. Pacifica's 24 independent and flag properties in key California cities from San Diego to San Francisco, as well as Hawaii and Florida, feature outstanding locations, AAA 3-diamond ratings, upgraded amenities and high standards of guest service. For complete hotel descriptions and reservations, visit

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.