Hard Rock Hotel Riviera Maya Celebrates Grand Opening in Mexico

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. May 08, 2014

MIAMI, FL - May 8, 2014 - All Inclusive Collection officially introduced the world's fourth all-inclusive Hard Rock Hotel with the Grand Opening celebration of Hard Rock Hotel Riviera Maya, in Mexico on May 4, 2014. The star-studded event featured an exclusive red carpet, signature Hard Rock Guitar Smash, live beachside concert by Jon Bon Jovi and The Kings of Suburbia and VIP after party at Club Heaven.

Celebrity guests who attended the exclusive event and walked the red carpet included Keeping Up With The Kardashians reality star, Scott Disick, Victoria's Secret Angel, Alessandra Ambrosio, The Hills reality star and TV host Audrina Patridge, DJ Connor Cruise, DJ Jack Novak and American Idol's Haley Reinhart and Casey Abrams. Various VIPs included the Seminole Tribe of Florida, All Inclusive Collection executives, Hard Rock Hotels & Casinos executives and seven Wounded Warriors in Action - U.S. combat wounded, Purple Heart recipients.

“We're beyond excited to open our doors to yet another unmatched all-inclusive resort experience. The explosive Grand Opening celebration was the ideal introduction to the newest all-inclusive Hard Rock Hotel and amplified our presence in Mexico,” said Frank Maduro, Vice President of Marketing of All Inclusive Collection.

The grand finale included a live beachside concert from rock icon Jon Bon Jovi and his New Jersey side band The Kings of Suburbia. Guests danced the night away and enjoyed the concert and stellar view from the Woodstock Terrace. VIPs and Celebrities mixed and mingled at the exclusive After Party at Club Heaven with DJ Connor Cruise and Jack Novak, and live fire show.

"We have thoroughly enjoyed our collaboration with All Inclusive Collection and are thrilled Hard Rock Hotel Riviera Maya is officially open for guests of all ages to enjoy," said John Galloway, chief marketing officer of Hard Rock International. "We're certain Hard Rock Hotel Riviera Maya will exceed expectations and All Inclusive Collection will continue to bring incredible value to our brand.”

Located just off the azure waters of the Caribbean Sea, Hard Rock Hotel Riviera Maya offers the ultimate vacation for guests of all ages with both the adults-only and family friendly resort experiences. With a combined 1,264 ultra-posh and lavishly appointed guestrooms boasting balcony, terrace views or new, expansive sky terrace options with picturesque views, hydro tubs in each room, world-class shopping, endless style and the largest celebrity-branded Rock Star Suite in the Hard Rock International collection designed by legendary singer Bret Michaels, Hard Rock Hotel Riviera Maya is nothing short of the ultimate crowd-pleaser. Complete with expansive outdoor pools and private beach, this all-inclusive escape offers nine world-class restaurants, eight bars and lounges, in addition to 88,915 square feet of state-of-the-art meeting and event space ideal for elegant banquets, themed parties, weddings, concerts and more. Hard Rock Hotel Riviera Maya offers

several youth-friendly components including HIT Entertainment's Little Big Club, Teens Lounge & Club, snorkeling and kayaking for an unparalleled adventure. In addition, the “resort within the resort,” adults-only section Heaven, includes the Hard Rock signature Rock Spa® with 75 treatment rooms, four restaurants and three sophisticated bars and lounges, including a premium service nightclub.

To book an all inclusive vacation experience at Hard Rock Hotel Riviera Maya, visit www.hrhrivieramaya.com, call 888-680-7625, or contact your preferred travel professional.

About All Inclusive Collection

The All Inclusive Collection spearheads sales and marketing efforts for premier, luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world's first all inclusive Hard Rock Hotel) and three Mexico properties including Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta and Hard Rock Hotel Riviera Maya. These four properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International. RCD Resorts exclusively contracts the All Inclusive Collection for the sales and marketing of its all-inclusive Hard Rock Hotels. Led by Chief Operating Officer Rafael Chapur, the All Inclusive Collection offers a one-of-a-kind, “all day, all night, all-inclusive” vacation experience, and has expanded its portfolio into Mexico and the Caribbean with new luxury properties that continue to shift the sands of all-inclusive. For additional information, visit www.hrhallinclusive.com.

About Hard Rock International

With a total of 180 venues in 56 countries, including 140 cafes, 19 hotels and 9 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, Vienna, Almaty, Anchorage and Siem Reap. New Hard Rock Hotel projects include Daytona Beach, Aruba, Abu Dhabi, Ibiza and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.