Chesapeake Hospitality Hires Regional Director of Operations and Director of Digital Marketing and Ecommerce
Company continues to add senior talent to team
GREENBELT, MD. November 19, 2015 - Chesapeake Hospitality, a dynamic third-party hotel management company, has added hospitality industry veterans Melissa Grossarth to serve as director of digital marketing and ecommerce, and Mike McCarthy as regional director of operations to its expanding team of hotel management professionals. Kim Sims, president of Chesapeake Hospitality, made the announcement.
With more than 10 years of extensive experience in ecommerce and marketing, Grossarth will augment Chesapeake's ongoing pursuit of optimization of its revenue and distribution channels and providing industry-leading results. Prior to joining Chesapeake, she was the ecommerce director at Your DC Hotels, where she developed the e-Business strategy and marketing plan for all online initiatives and promotional programs for 14 hotels in Washington D.C. and Northern Virginia.
Previously, McCarthy was the New York City and Washington D.C. major market director for IHG, where he was responsible for a portfolio of 20 hotels and developing individual business plans for each property to ensure positive top line growth and achieve a revenue budget of $201 million. Focused in the mid-Atlantic region, McCarthy will utilize his more than 15 years in the hospitality industry to drive performance for Chesapeake's owner clients, leveraging the company's framework and robust support systems.
“As we continue to add senior talent to our team to enhance our extensive, best-in-class management offerings, we are confident that both Melissa and Mike's depth of experience, will make them great additions to our team and add tremendous value to the needs of our owners,” said Sims.
Grossarth earned a Bachelor of Arts in English from Rutgers University and a Master of Science in business administration from Boston University, while McCarthy earned a Bachelor of Arts from The University of Maryland.
For more information about Chesapeake Hospitality, please visit www.chesapeakehospitality.com.
Greenbelt, MD-based Chesapeake Hospitality brings more than five decades and 200 collective years of executive experience to the owners of our diverse portfolio of properties nationally. Our hands-on approach using innovative and proprietary Web-based tools combined with our own deep industry knowledge ensures our revenue management strategies and investment recommendations will yield the highest revenue potential and sales growth at each of our properties. Boasting some of the highest employee retention rates in the industry, our people are with us for the long-term, ensuring owner's personal attention, excellent service and strong relationships for the duration of our partnership. Our owners may have worked with other firms, but with Chesapeake Hospitality they experience what's possible.
Contact:
Morgan Mark
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248.258.2333
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