Lodging Interactive Drives Online ROI For The Alex Hotel
APRIL 16, 2007. Lodging Interactive, a leading provider of interactive marketing services to the hospitality industry, continues to deliver increased online contribution to its clients by aggressively managing their internet marketing activities.
For over two years Lodging Interactive has provided The Alex Hotel in New York City with comprehensive Internet marketing services that include Search Engine Optimization, Pay-Per-Click Search Advertising and email marketing programs. Lodging Interactive's marketing services have been geared towards increasing the Alex's share of travel agent business and building repeat business via consumer based email marketing campaigns. Lodging Interactive designed The Alex email marketing campaigns with targeted messaging and a look and feel consistent with The Alex's website experience.
'While The Alex continues to enjoy a substantial return on its marketing investment with Lodging Interactive, our email marketing programs have been a tremendous success,' said Mary Lou Pollack, General Manager of The Alex. 'Our Lodging Interactive email campaigns continue to perform well with ROI's over 2,000%.'
Lodging Interactive's travel agent database consists of nearly 100,000 travel agents located worldwide. Through its online registration website, travel agents subscribe to receive ongoing promotional messages and specials from hotel suppliers.
'Deploying a successful travel agent email marketing campaign requires a well managed list of opted in travel agents', stated DJ Vallauri, Founder & President of Lodging Interactive. 'Our travel agent email list is rigorously maintained to ensure the highest level of quality, which converts into positive ROI's for our client campaigns.'
In addition Lodging Interactive manages The Alex's Search Engine marketing with strategic organic search engine optimization and pay-per-click paid advertising campaigns. In both case Lodging Interactive has been able to increase The Alex's market share from Google, Yahoo, MSN, and AOL search engines.
'Lodging Interactive's strategic online marketing initiatives have helped The Alex stand out above the Search Engine clutter and has enables us to book more direct, higher rated, business,' added Ms. Pollack.
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