Expansions & Renovations

The Westin Cape Coral Resort at Marina Village Embarking on $15M Expansion to Include New Conference Center

CAPE CORAL, FL. March 2, 2016 – The Westin Cape Coral Resort at Marina Village has announced the expansion of its meetings and events capabilities with the addition of a $15 million, 35,000-square-foot conference center. The new space will feature a 13,000-square-foot Grand Ballroom and add to the Southwest Florida waterfront resort’s existing 15,000-square-feet of function space. The conference center will begin accommodating groups of up to 1,250 guests in late 2017.

“The new conference center is a strategic addition to our resort and the Southwest Florida community as it will expand the functionality and flexibility of our existing meetings and events space,” said Eric Ashton, general manager, Westin Cape Coral. “We’re excited to broaden our capabilities to better accommodate a wider variety of groups such as weddings, corporate events and large fundraisers.”

The new conference center will bring the resort’s function space to 28,000-square-feet. The Grand Ballroom can be divided into multiple spaces and accommodate up to six smaller banquet rooms. Additionally, groups can take advantage of a spacious 4,754-square-feet pre-function area, a multi-function room for board meetings or office space and an expansive 1,728-square-feet terrace overlooking the Caloosahatchee River estuary.

In addition to the conference center, the resort plans to convert 30 two-bedroom suites into traditional and one-bedroom units to better accommodate groups. The mix of one and two bedded units will add 30 rooms to the resort’s inventory and overlook the marina.

The conference center is expected to generate approximately $30 million in economic growth for the area over the next few years. Local tourism is expected to increase with an additional 15,000 new visitors per year and approximately 33 new year-round, full-time jobs at the resort.

For more information about The Westin Cape Coral Resort at Marina Village, please visit www.westincapecoral.com.

About The Westin Cape Coral Resort at Marina Village

The Westin Cape Coral Resort at Marina Village boasts a prime waterfront location within the prestigious Tarpon Point community overlooking the Gulf of Mexico, the Caloosahatchee River and San Carlos Bay. The updated resort features 263 oversized rooms and suites complete with the world-renowned Westin Heavenly® Bed and Heavenly® Shower, world-class dining at Marker92 Waterfront Bar & Bistro and The Nauti Mermaid Dockside Bar & Grill, a lagoon-style outdoor pool, clay tennis courts, 24-hour WestinWORKOUT® fitness studio, Westin Kids Club, marina with watersports, cruises and fishing, and much more. With 15,000 square feet of meeting and function space, the waterfront resort can accommodate groups and events of varying sizes. www.westincapecoral.com

Contact:
Shea Oliver
soliver@quinn.pr
212-868-1900 x559

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.