Hotel Spa Profits Rise
Spas Meet Needs of Hotel Guests and Owners
LOS ANGELES, CA, January 27, 2008. A special analysis of hotel spa department operating statements conducted by PKF Hospitality Research (PKF-HR) finds that a 9.7 percent increase in hotel spa revenues resulted in an 11.3 percent gain in spa department profits in 2006. Driving the increase in revenues was a 9.6 percent increase in the sale of such popular spa services as massages, body scrubs/wraps, and facials. Also contributing were gains in revenue generated from local membership fees, fitness lessons and personal training, and the sale of merchandise and clothing. These observations come from the recently released inaugural edition of Trends in the Hotel Spa Industry published by PKF Hospitality Research, an affiliate of PKF Consulting (PKF-C). The report is believed to be the most comprehensive analysis of hotel spa department financial performance in the industry.
"Over the past decade, hotels across the nation have added spa operations to meet escalating consumer expectations and to increase revenues and profits," said Mark Woodworth, president of Atlanta-based PKF-HR. "A growing number of people are leading healthier lifestyles and demanding spa services when they travel. Further, by offering and promoting spas to their guests, hotels have generated increased interest in pampering and luxurious spa experiences.
"Hotel spas are now seemingly ubiquitous and have reached a level that warrants a serious study of this industry," Woodworth said. "As spas become even more prevalent, the need for effective management of these facilities is imperative. PKF Hospitality Research and PKF Consulting have a 71-year legacy of providing the hospitality industry with valuable information that allows hotel owners, operators, and other interested parties to benchmark the performance of their operations to industry-wide measures. This report builds on that legacy."
From a total sample of 147 operating statements for hotels with spa operations, PKF-HR analyzed the financial performance of 46 resort spas and 17 urban hotel spas that reported extensive revenue, expense, and profit data for both 2005 and 2006. The Trends in the Hotel Spa Industry report presents year-to-year changes in spa department financial performance sorted by location, as well as revenue categories. Under the guidance of Bruce Baltin, a Los Angeles-based Senior Vice President of PKF-C, the interpretation of the data and development of the editorial content was conducted by representatives of Health Fitness Dynamics, Miraval, and Cornell University, as well as analysts from PKF Consulting.
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