InnLink Clients Experience Substantial Increases in 2007
HENDERSONVILLE, TN, January 29, 2008. InnLink, LLC, a leading provider of central reservation services and technology is pleased to announce that for the second year in a row their customers have experience substantial revenue increases in 2007. Representing over 1000 hotels, resorts, inns, condominiums and extended-stay properties worldwide, InnLink has assisted these properties in achieving dramatic increases in both reservations and revenue over the past year by providing a wide variety of electronic reservation representation.
Customers using iLINK, InnLink's branded booking engine, experienced over 40% increase in revenue and an 8% increase in ADR over 2006. The user definable color schemes, package handling solutions, report upgrades, and channel distribution enhancements continued to add value and revenue.
InnLink's vLINK call center operation increased customer revenues by 30% following the booking engine. The InnLink Contact Center continues to have one of the highest voice conversion rates in the hospitality industry and increased the conversion rate even further in 4Q, 2007 through the implementation of Signature Worldwide's training program. While the internet has dramatically changed the hotel booking and research landscape, the ability to contact a live agent is a strategic differentiator for InnLink customers.
InnLink's eLINK electronic reservation services includes distribution to both GDS and Internet travel portals and netted customers increased revenue of over 8%. In 2007 InnLink invested in enhanced Revenue Consulting capabilities netting an increase in Average Daily Rate (ADR) generated through InnLink's electronic reservation distribution channels of 7.4%, a healthy increase over 2006 figures.
In 2007, InnLink increased its customer base with the addition of three hotel chains and nearly 218 independent properties. Equally important, the company has extended long-term contracts with two existing chain accounts and multiple independent clients.
"InnLink has established a guarantee behind our outstanding customer service and revamped many of our processes this year to ensure we continue to provide excellent customer service as we grow," states Per-Anders Wendin, InnLink's CEO. "Increased reservations and revenue are the keys to measure success for our customers, and InnLink works diligently to deliver increased reservations and revenue while providing an exceptional customer experience that sets us apart from our competition."
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