Expansions & Renovations

AC Hotel Gainesville Nears Completion

New Hotel Located Across from University of Florida Reaches Construction Milestone

GAINESVILLE, FL. March 20, 2017 - Concord Hospitality, operator of the AC Hotel by Marriott Gainesville, today announced that the project has reached a major construction milestone. Roughly twelve months after construction began, hotel development has reached the 10th floor, with a grand opening scheduled for fall 2017.

“AC by Marriott Gainesville’s proximity to the University of Florida, refined design and emphasis on technology will appeal to both business travelers and visitors of the university,” said Grant Sabroff, SVP of Business Development at Concord. “The AC Lounge will feature a locally-inspired food and beverage experience that will encourage daytime networking and nighttime relaxation for guests and locals alike.”

The 144-room AC Hotel, located at the main crossroad through Gainesville, bounded by W. University Ave., NW 3rd Ave., NW 13th St. and NW 14th St., is directly across from the University of Florida. The hotel is an integral component of The Standard at Gainesville, a mixed-use project that includes luxury student housing, structured and on-site parking, and street-level retail including Chick-fil-A, Target Express and other restaurants. "Complete with high-quality accommodations provided by the AC Hotel, The Standard at Gainesville mixed-use development will be an incredible venue for students, locals and visitors,” said Andrew Young, EVP of Development at Landmark Properties. “We’re excited to work alongside Concord in creating an even more vibrant mixed-use community in downtown Gainesville."

The ten-story hotel will have similar features and upscale, European feel as other properties under the AC flag. Amenities will include the AC lounge, AC Library and AC breakfast, featuring a European-inspired breakfast with artisan meats, cheeses, other healthy items and juices. There will be a roof top amenity with a state-of-the-art fitness center; outdoor pool and deck; three meeting rooms for business and social events; and a business center.

Download hi-res renderings here: https://we.tl/vJjl63xwVp

About Concord Hospitality Enterprises Company

As an award-winning hotel development, ownership and management company, Concord Hospitality Enterprises Company has spent the last three decades partnering with owners and its investors on more than $2.5 billion in in premium branded properties across the United States and Canada. As an operator, both for third party owners and partners, Concord Hospitality instills value from the ground up, developing and managing with a sustainable viewpoint, a focus on quality and a hands-on involvement to ensure long-term profitability.

About Landmark Properties

Based in Athens, Ga., Landmark Properties is a fully integrated real estate firm specializing in the investment, development, construction and management of high-quality student housing communities across the country. With more than$1 billion of student housing under construction and more than $2 billion in additional pipeline projects, Landmark has been ranked the top developer of student housing in the nation for multiple years. From pioneering “The Retreat” student cottage concept to creating and defining the market for luxury infill housing with its “Standard” brand, Landmark has been at the forefront of the student housing industry since its inception more than 10 years ago. With a deep understanding of its markets, a commitment to quality and a strong track record of success, Landmark is responsible for some of the premier student housing communities in the nation.

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.