Expansion of the Phoenix Convention Center Will Triple Its Size

The $600 million New Building to Add Nearly 900,000 square feet of Event Space

. October 14, 2008

PHOENIX, AZ, January 23, 2007. The Phoenix Convention Center reached a milestone in the construction of the new North Building on January 22nd. Crews lifted a 150-foot bridge, 54 feet above 3rd street in downtown Phoenix, connecting the West Building and the new North Building. The new North Building is set to be completed, on schedule, on December 1, 2008.

The $600 million expansion of the city's convention center began in 2003, and once completed, will triple the size of the former facility to nearly 900,000 square feet of event space.

The Phoenix Convention Center expansion project is a cooperative effort between the City of Phoenix and the State of Arizona and is being completed in two phases. Phase One was completed in July 2006 with the opening of the new West Building. Phase Two, the North Building, scheduled for completion in December 2008, broke ground May 2006.

The four-level North Building will be three times the size of the new West Building, and will feature amenities such as a 45,000 square foot street-level ballroom, a food court with five themed eateries and 56 meeting rooms.

On January 22nd, crews closed 3rd street in the heart of downtown Phoenix. Steerable axels were placed on each end of the 150 foot bridge. It was then be hauled by semi-trailer from the construction site to the northern end of 3rd Street. Streetlights along the route were removed due to the height of the bridge at 34 feet tall. The bridge weighs 82.5 tons and was lifted by crane.

The bridge will be just one of the crossings that make it convenient to transition from the West to the North Building. Besides a pedestrian crossing on the street level, convention-goers will be able to go from one building to the other below the street through the lower exhibition halls.

"As a convention delegate, you will be able to explore the exhibits of your event in the 312,500 square foot exhibition hall and not know that you have crossed the street from one building to the other," said Assistant Director Tracey Short.

The bridge will connect the uppermost levels of both buildings which includes a 46,000 square foot ballroom in the West Building and a 190,000 exhibition hall in the North Building.

The construction of the North Building is on schedule and will be complete on December 1, 2008. It will accommodate its first groups in January 2009.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.