Appointments & Promotions

BENCHMARK® Names Felicia Rahm Director of Sales for The Copley Square Hotel, a Gemstone Collection Property

HOUSTON, TX. April 20, 2017- The Woodlands … BENCHMARK®, a global hospitality company, has named Felicia Rahm director of sales for The Copley Square Hotel, a Gemstone Collection property located in Boston, Massachusetts. Stephen Cullen, BENCHMARK’s general manager for the hotel, made the announcement.

“It is a pleasure to welcome Felicia to The Copley Square Hotel and to the Boston market,” said Mr. Cullen. “She comes to us with strong sales leadership skills and experience that will contribute to our sales team and the hotel’s continued success.”

Felicia Rahm was most recently the director of sales & marketing for the Crowne Plaza Portland Downtown Convention Center, located in Portland, Oregon. Previous to this she served as director of group sales at The Heathman Hotel, a boutique luxury hotel in downtown Portland. Prior to this Rahm held sales and marketing positions for properties in Tucson, Arizona, and Portland, Oregon.

Ms. Rahm is the recipient of numerous professional honors, including the Rising Star Award from the Oregon chapter of Meeting Professionals International. She is a graduate of Pima Community College of Tucson, Arizona.

About Gemstone Collection

The Gemstone Collection includes distinctive hand-picked properties in spectacular and popular U.S. destinations coast to coast. Each upscale resort and hotel destination provides highly-personalized service and luxury reflective of the charm and unique character of the destination, while in keeping with the collection’s shared mission and passion for excellence. A distinguished portfolio of BENCHMARK®, a global hospitality company, which has been a leading US-based hospitality management company for nearly 40 years, the Gemstone Collection is the preferred choice of guests who yearn for inspiring and transformative experiences, customization over conformity, stimulation over predictability, and adventure over routine. www.gemstonehotelcollection.com To become a fan on Facebook, visit www.facebook.com/GemstoneHotelCollection, or follow us on Twitter at www.twitter.com/GemstoneHotels, on Instagram at www.instagram.com/gemstonehotels, and on Pinterest at https://www.pinterest.com/benchmarkhotels/gemstone-hotels

Contact:
Ken Ellens
KenEllens@aol.com
201-758-2864

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.