Elegant Hotels Group Acquires Treasure Beach Hotel in Barbados

BARBADOS. May 18, 2017 - Elegant Hotels Group has acquired Treasure Beach in Barbados, a charming boutique hotel on Barbados' west coast, in a sales agreement that was finalized on May 5, 2017.

Treasure Beach is a 4-star, 35-room hotel in Paynes Bay, in the parish of St. James in Barbados. It is the adjoining property to Elegant Hotels’ Tamarind hotel, which in turn is situated next to Daphne’s and The House, which are also owned by the Group. As a result, the acquisition will mean that four of the now seven Elegant Hotels’ Barbados properties will account for a continuous 300 metre stretch of the prestigious west coast, or “Platinum Coast”, of Barbados. Treasure Beach occupies around 1.18 acres of land, and its amenities include a swimming pool, spa, and restaurant.

The hotel will be operated under the existing brand until the end of July 2017, whereupon it will be closed. Upon completion of the sales agreement in May and up to the closure date in July, Elegant Hotels will operate the hotel within the framework of its current product offering. During the closure, it will be refurbished, repositioned, and ultimately re-priced before being rebranded as ‘Treasure Beach by Elegant Hotels’, and it is expected to re-open for business at the start of November 2017. The Group plans to operate Treasure Beach as an adults-only European Plan hotel with an emphasis on a high-quality food offering. Guests of Treasure Beach will also be able to make use of the facilities of the neighbouring Tamarind hotel.

"We are delighted to be acquiring such an attractive, well known asset in one of the most desirable locations in Barbados so close to a number of our other sites. Set on the most idyllic of the island’s legendary beaches on the west and south coasts, each of our hotels features unique attributes and a distinctive personality. Together, they offer styles to suit every taste, from classic to contemporary, family-friendly to adults-only and traditional to all-inclusive. The hotels share a commitment to superb service and fine culinary experiences, and provide the ultimate beach and water sports environment for their guests. We see enormous potential for Treasure Beach, and we are excited about the prospect of creating a resort that will complement our existing portfolio and meet the exacting standards that our guests have come to expect from Elegant Hotels," said Sunil Chatrani, Elegant Hotels Group Chief Executive Officer.

Following our successful launch of Waves Hotel & Spa by Elegant Hotels last August and on the heels of its recent announcement regarding the management and sales and marketing agreements with Hodges Bay Resort & Spa in Antigua, set to open October 2017 as well as The Landings Resort & Spa in St Lucia, this newest addition to the Elegant Hotels family shows that the brand is more committed than ever to executing its long-term expansion strategy.

Superior service remains its central focus for all guests and partners, and Elegant Hotels will ensure that its top level of service continues to be a hallmark in its relationships within the travel industry itself.


Media contact:

Michelle George
T: 305-854-3544
E: michelleg@diamondpr.com

Related News

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.