Sirata Beach Resort Names Chris Klocke as General Manager, Dennis Tassler as Executive Chef and Terry Lund as Director of F&B

ST. PETE BEACH, FL. July 27, 2017 – Sirata Beach Resort, a family friendly hotel destination located directly on the Gulf of Mexico’s crystal clear waters, has announced the appointment of Chris Klocke as General Manager, Dennis Tassler as Executive Chef and Terry Lund as Director of Food & Beverage.

With over a decade in the hospitality industry, Klocke is a master of his craft and has worked his way through all operations of a hotel on the East Coast and Midwest regions of the U.S. Chris’ role primarily involves staff and operations management, guest service quality management and ensuring the beach resort and family-friendly guest experience that Sirata has become known for.

A native of Minnesota, Food & Beverage Director Terry Lund specializes in developing and executing restaurant concepts as well as financial and operational management. Lund will lead all food and beverage operations on property including banquets, in-room dining and Sirata’s on-property restaurants.

“Both of our new management appointments will make great assets to our team and will continue positioning Sirata as one of St. Pete Beach’s finest casual resorts, providing a memorable beach destination vacation experience for our guests,” said Cricket Wagner, Director of Sales and Marketing at Sirata Beach Resort.

In his new Executive Chef role, Dennis Tassler will pioneer all dining experiences at the resort. Chef Tassler has had vast experiences all across the U.S. and the Caribbean, giving him over two decades of culinary experience at various Hyatt Regency locations and high profile events. As Executive Chef, Tassler will be responsible for the creation and execution of new menus and will oversee all culinary endeavors at all three Sirata Beach Resort restaurants: Compass Grill, Rum Runners, and the famous Harry’s Beach Bar.

A self-made culinarian, Chef Tassler started experimenting in the kitchen while attending high school. After graduation, he got his feet wet in Boulder, Colorado, where he helped open Zolo Grille restaurant, which was voted Best New Restaurant by various trade publications.

“We are thrilled to announce Dennis Tassler as the Executive Chef at Sirata Beach Resort,” added Wagner. “Chef Tassler’s leadership ability, creativity and culinary skill will help take our menu and dining experience to new heights, making it an unforgettable meal for each and every guest.”

About Sirata Beach Resort

Sirata Beach Resort is a family friendly hotel in St. Petersburg, Florida located on 13 acres of lush tropical landscape. Sitting directly on the crystal clear waters of the Gulf of Mexico and the pristine sugary white sand of St. Pete Beach, Sirata Beach Resort provides comfortable rooms and suites equipped with an array of luxury amenities. Guests can enjoy one of three beachfront pools, two whirlpools, or dine in beachfront style at one of three great dining options available onsite: Compass Grille; Rum Runners Bar & Grille; or Harry’s Beach Bar, a local institution that features live music acts nightly. Sirata Beach Resort’s 30,000 square feet of functional space provides the perfect backdrop for a stunning wedding, an exciting social event, or a seamless business gathering. An experienced catering team and event planning staff take care of all the details. All this and more within a verdant tropical beachfront setting, where you can hear the gentle surf and enjoy stunning sunsets. Sirata Beach Resort is one of St. Pete Beach’s finest casual resorts. For more information, please visit or call 855.262.2715.

Bertha Diaz


Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.