NOVUM Hotel Group and Hamburg Hotel Group Developing niu Rig in Hanseatic City of Lübeck
ESSEN, DE. August 23, 2017 - With its innovative millennial brand, the NOVUM Hotel Group is still steering its expansion course. The niu in the Hanseatic city of Lübeck will follow the first niu hotel, located in Essen. The niu Rig is currently under development by the Hamburg Hotel Group at the strategic, prime location "Am Bahnhof 17-19". According to current planning, the 83-room hotel will open in April 2018.
All niu hotels are highly individualized, each with its own charm. From the name to the interior, food and drink, the niu Rig tells a story inspired by shorelines and seafaring adventures - very fitting for the maritime history of the location and the vigorous activity in the Hanseatic city.
The name Rig is the term for the system of ropes or chains employed to support a ship's masts. This makes sense because Lübeck has reigned over the Hanseatic League for over 500 years and today, as a gateway to the Baltic Sea, it is becoming an increasingly popular destination among tourists. Guests enjoy trendy furniture, accessories with a turquoise-white ambience and recurring maritime motives such as pirates, anchors, ropes, sailors and sails. In contrast to all expectations, the implementation is typically niu; quite casual yet lively. Pleasant armchairs, parquet flooring, exceptional art and more invite the modern globetrotter to experience a unique and instagrammable world.
In line with the niu philosophy, everything is shared at the niu Rig. "With our niu concept, we are throwing old conventions overboard and creating an open world of experience for both locals and travelers at attractive prices," explains David Etmenan, Chief Executive Officer & Owner of the NOVUM Hotel Group. From our Bistro to Living Lobby - everything fits seamlessly, is networked and is even a place where locals enjoy lingering.
More than 30 original niu hotels will be built in Europe by 2019.
About the NOVUM Hotel Group
With currently 147 hotels and more than 16,200 hotel rooms at over 65 locations in Europe, the family-run NOVUM Hotel Group is one of the largest hotel groups in Germany. Founded in 1988, it has been growing steadily since 2004. The extremely dynamic NOVUM Hotel Group is under the leadership of David Etmenan. The hotel's portfolio is comprised of three and four-star hotels at central locations and are operated under the brands Novum Hotels, Novum Select Hotels and niu Hotels. In addition, the NOVUM Hotel Group also acts as franchisee of the Intercontinental Hotels Group, AccorHotels, Best Western Hotels & Resorts and Choice Hotels. www.novumgroup.de
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