Midas Hospitality Hires, Promotes Hospitality Industry Leaders

Team members to oversee hotel management group's growing list of properties

ST. LOIS, MO. September 7, 2017 - Midas Hospitality, a premier hotel management group, recently hired Jim Cavallo and promoted Michael Heater as Regional Operations Leaders.

In this position, both Cavallo and Heater will oversee approximately 12 to 15 hotels, creating and cultivating an environment that complements Midas Hospitality’s vision. This includes a hands-on leadership approach with respect to top-line revenue, guest service, profitability, and associate satisfaction. They will guide each hotel’s general manager in all aspects of hotel operations, as well as support their training and growth in order to achieve success. Cavallo and Heater will ensure brand compliance and set department goals in regard to achieving top rankings for service with all brands.

Cavallo has more than 27 years of hotel experience in multi-property management. Prior to joining Midas Hospitality, he held numerous positions including area vice president and regional general manager for companies located throughout the country. Heater, who has more than 25 years of hospitality experience, joined Midas Hospitality in 2013 as a Hotel General Manager in Greenville, S.C. The success of this hotel and his ability to develop his staff has resulted in his career advancement. Prior to Midas, he worked in numerous manager capacities at several South Carolina hotels.

“We are extremely fortunate to have both Jim and Michael in these leadership positions,” said Rob Willard, President and Principal. “They both possess the background we need to oversee our new and existing properties.”

Founded in 2006, Midas Hospitality has developed, opened and currently manages numerous properties including 40 hotels in 14 states. The company serves global brands including Hilton, IHG, Marriott, and Starwood. Midas Hospitality’s headquarters are located at 1804 Borman Circle Dr. in Maryland Heights, Mo. For more information, call (314) 692-0100 or visit http://www.midashospitality.com.

Related News

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.