Omni Scottsdale Names Doug Varsano Director of Sales and Marketing

Varsano Brings 20 Years of Experience to new Position

SCOTTSDALE, AZ. September 11, 2017 – Omni Scottsdale Resort & Spa at Montelucia has hired Doug Varsano as the director of sales and marketing.

Varsano began his new role at Omni Scottsdale in July and serves on the resort’s Executive Committee responsible for oversight of the luxury resort’s overall sales efforts, group, transient and catering, in addition to public relations and marketing at all levels. Varsano will also serve as liaison to the Area Managing Director on future developments and acquisitions in the Southwest region.

“Doug’s dedication to team leadership and commitment to effective marketing and group sales makes him a perfect addition to the Omni Scottsdale team, ” said Frank Ashmore, area managing director for Omni Hotels & Resorts. “We are thrilled to have him join the Omni family and look forward to an incredibly successful 2017.”

With 20 years of experience in the hospitality industry that includes working with top luxury hotel brands, Varsano most recently served as the director of sales and marketing at Phoenix Marriott Tempe at the Buttes in Tempe, Ariz. During his tenure at Marriott, he led his team to earn the Arizona Lodging and Tourism Association’s coveted Community Service Leader of the Year Award for the state of Arizona two years in a row.

“As I begin my journey with Omni Hotels & Resorts I look forward to cultivating an environment that brings harmony to commerce and community in a manner that defines hospitality and our charge as hoteliers. Leading a sales culture defined by innovation, creativity, and care will be our hallmark, ” said Varsano.

Previously, Varsano was a director of sales and marketing for Starwood Hotels and Resorts and worked in Asset Management for Host Hotels and Resorts overseeing The Ritz-Carlton, Phoenix after graduating from Cornell University.

When he is not working, Varsano volunteers his time as a board member of PAL Experiences, providing tools and services to help individuals with Autism to have improved experiences at venues like stadiums, hotels and restaurants. He also enjoys spending time with family, cooking, golfing and biking in his free time.

About Omni Scottsdale Resort & Spa at Montelucia

Ranked 6th on Travel + Leisure's 500 "Best U.S. Hotels List" and one of Condé Nast Traveler's "Best Spas" in 2014, Omni Scottsdale Resort is an exclusive oasis inspired by the exotic locales of Morocco and Andalusia in Southern Spain. Nestled at the base of picturesque Camelback Mountain in Paradise Valley, Arizona, the resort boasts 293 spacious guest rooms, including 38 luxury suites and two presidential suites, and award-winning culinary experiences including the critically-acclaimed Prado restaurant. Omni Scottsdale Resort’s crown jewel - Joya Spa is home to Scottsdale's only Hammam treatment spa – a rejuvenating Moroccan-inspired hot and cold bathing ritual. Located just 15 minutes from Phoenix Sky Harbor International Airport (PHX), the resort’s meeting facilities include more than 100, 000 square-feet of modern luxury banquet and event space, including 27, 000 square-feet of indoor meeting space, along with eight outdoor gardens, courtyards, and lawns perfect for conventions, board meetings and weddings. A member of the Omni Hotels & Resorts portfolio, Omni Scottsdale Resort is a privately owned and debt-free legacy purchase. To get additional information or book accommodations, visit www.omnimontelucia.com or call 1-480-627-3200.

About Omni Hotels & Resorts

Omni Hotels & Resorts creates genuine, authentic guest experiences at 60 distinct luxury hotels and resorts in leading business gateways and leisure destinations across North America. With over 20 world-class golf courses and award-winning spa retreats, to dynamic business settings, each Omni showcases the local flavor of the destination while featuring four-diamond services, signature restaurants and unique wellness options. Known for its distinguished, personalized service, Omni leaves a lasting impression with every customer interaction, with a heightened level of recognition and rewards delivered through its Select Guest loyalty program and the company’s “Power of One” associate empowerment program. The brand is frequently recognized by top consumer research organizations and travel publications and was ranked “Highest in Upper-Upscale Segment Guest Satisfaction” in the J.D. Power 2016 North American Hotel Guest Satisfaction Index StudySM. As a founding member of the Global Hotel Alliance (GHA), Omni’s loyalty program is further expanded through the DISCOVERY® loyalty program offering members additional global benefits. Committed to reducing hunger, Omni is on a mission through its Say Goodnight to Hunger initiative to help provide more than 18.2 million meals each year for food banks to feed children, families and seniors in communities in which it operates. To get additional information or book accommodations, visit omnihotels.com or call 1-800-The-Omni.

Related News

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.